Comments on: Through the Eyes of Others http://customersrock.net/2007/03/06/through-the-eyes-of-others/ Focusing on customers, their experiences, and how businesses can make sure their customer experiences rock! Thu, 11 Mar 2010 19:39:17 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: dancingmango » Do you know who you are building for? http://customersrock.net/2007/03/06/through-the-eyes-of-others/comment-page-1/#comment-1236 dancingmango » Do you know who you are building for? Mon, 12 Mar 2007 09:38:24 +0000 http://customersrock.wordpress.com/2007/03/06/through-the-eyes-of-others/#comment-1236 [...] “We need to get to know our customers, their wants and needs, their frustrations with us, and their r....” [...] [...] “We need to get to know our customers, their wants and needs, their frustrations with us, and their r….” [...]

]]> By: Becky Carroll http://customersrock.net/2007/03/06/through-the-eyes-of-others/comment-page-1/#comment-1234 Becky Carroll Thu, 08 Mar 2007 20:06:00 +0000 http://customersrock.wordpress.com/2007/03/06/through-the-eyes-of-others/#comment-1234 Thanks, Lewis! That is one of the best lines in the movie. Marketing is definitely about the people, and it is hard to understand them without personally interacting with them. Too many marketing and research reports are summaries of information, and key insights are lost with the details. That is why I am such as advocate of either touching customers personally (and appropriately, as you said!) or of reading verbatim customer comments. Thanks, Lewis! That is one of the best lines in the movie.

Marketing is definitely about the people, and it is hard to understand them without personally interacting with them. Too many marketing and research reports are summaries of information, and key insights are lost with the details. That is why I am such as advocate of either touching customers personally (and appropriately, as you said!) or of reading verbatim customer comments.

]]> By: Lewis Green http://customersrock.net/2007/03/06/through-the-eyes-of-others/comment-page-1/#comment-1235 Lewis Green Thu, 08 Mar 2007 19:59:52 +0000 http://customersrock.wordpress.com/2007/03/06/through-the-eyes-of-others/#comment-1235 Thank you. This is great: MacMillan: I come down here every Saturday. You can’t see this on a marketing report. Josh: Um, what’s a marketing report? MacMillan: Exactly. We marketers need to get out of our offices and touch real people, appropriately, of course. Thank you. This is great:

MacMillan: I come down here every Saturday. You can’t see this on a marketing report.
Josh: Um, what’s a marketing report?
MacMillan: Exactly.

We marketers need to get out of our offices and touch real people, appropriately, of course.

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