Comments on: How Well Do You Know Your Customers? http://customersrock.net/2007/03/27/how-well-do-you-know-your-customers/ FOCUSING ON CUSTOMERS, THEIR EXPERIENCES, AND HOW BUSINESSES CAN MAKE SURE THEIR CUSTOMER EXPERIENCES ROCK! Fri, 10 Feb 2012 00:13:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Becky Carroll http://customersrock.net/2007/03/27/how-well-do-you-know-your-customers/comment-page-1/#comment-1270 Becky Carroll Wed, 28 Mar 2007 23:20:24 +0000 http://customersrock.wordpress.com/2007/03/27/how-well-do-you-know-your-customers/#comment-1270 Gavin, Thanks for sharing about Stan's background; that helps explain things! You are right about understanding the differing needs of students and their media consumption patterns. If we reach out to our existing base of youth customers, we can probably learn quite a bit if we really listen! Lewis, thanks for the compliment! Market research that doesn't "mix and mingle" is missing a big part of understanding ours (and our clients') customers. Great to see you stop by. Becky Gavin,

Thanks for sharing about Stan’s background; that helps explain things! You are right about understanding the differing needs of students and their media consumption patterns. If we reach out to our existing base of youth customers, we can probably learn quite a bit if we really listen!

Lewis, thanks for the compliment! Market research that doesn’t “mix and mingle” is missing a big part of understanding ours (and our clients’) customers. Great to see you stop by.

Becky

]]> By: Lewis Green http://customersrock.net/2007/03/27/how-well-do-you-know-your-customers/comment-page-1/#comment-1269 Lewis Green Wed, 28 Mar 2007 16:21:45 +0000 http://customersrock.wordpress.com/2007/03/27/how-well-do-you-know-your-customers/#comment-1269 Great post! Market research should include getting out and mingling with our customers (and our clients' customers) as one of the tactics. Great post! Market research should include getting out and mingling with our customers (and our clients’ customers) as one of the tactics.

]]> By: Gavin Heaton http://customersrock.net/2007/03/27/how-well-do-you-know-your-customers/comment-page-1/#comment-1268 Gavin Heaton Wed, 28 Mar 2007 08:32:06 +0000 http://customersrock.wordpress.com/2007/03/27/how-well-do-you-know-your-customers/#comment-1268 I am a big fan of Stan's blog too ... he used to teach at a university (or perhaps still does a bit) so has a lot of interaction with students. The way they consume media and engage with technology is fundamentally different from the way that many marketers are positioning their brands and their customer experiences. If we don't start listening whole markets will shift to those that do. I am a big fan of Stan’s blog too … he used to teach at a university (or perhaps still does a bit) so has a lot of interaction with students. The way they consume media and engage with technology is fundamentally different from the way that many marketers are positioning their brands and their customer experiences.

If we don’t start listening whole markets will shift to those that do.

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