Comments on: Is Ambient Marketing Good for Customers? http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/ Focusing on customers, their experiences, and how businesses can make sure their customer experiences rock! Fri, 30 Jul 2010 13:43:57 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Fidels Arnero http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/comment-page-1/#comment-4826 Fidels Arnero Tue, 13 Apr 2010 17:42:20 +0000 http://customersrock.wordpress.com/2007/04/09/is-ambient-marketing-good-for-customers/#comment-4826 Viral marketing and advertising is named right after the virus. The marketing and advertising information is setup to take a trip expotentially just like a virus. A single human being tells five who explain to one more five who notify a different five and so forth. The very first prosperous virus marketing campaign is usually quoted as hotmail – who place a hyperlink for no cost inbox on the bottom of every single e mail. This was when electronic mail was challenging to attain. Today emails can take a trip all over the planet in minutes as some hapless individuals have found!. Today yourtube and myspace do the job for the viral principle. Viral marketing and advertising is named right after the virus. The marketing and advertising information is setup to take a trip expotentially just like a virus. A single human being tells five who explain to one more five who notify a different five and so forth. The very first prosperous virus marketing campaign is usually quoted as hotmail – who place a hyperlink for no cost inbox on the bottom of every single e mail. This was when electronic mail was challenging to attain. Today emails can take a trip all over the planet in minutes as some hapless individuals have found!. Today yourtube and myspace do the job for the viral principle.

]]> By: John Taylor http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/comment-page-1/#comment-3361 John Taylor Thu, 23 Apr 2009 23:34:24 +0000 http://customersrock.wordpress.com/2007/04/09/is-ambient-marketing-good-for-customers/#comment-3361 Great blog. Do you know of any relevant marketing forums or discussion groups? Great blog. Do you know of any relevant marketing forums or discussion groups?

]]> By: Shaping Youth » Shaping Youth Through Ambient Advertising http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/comment-page-1/#comment-1315 Shaping Youth » Shaping Youth Through Ambient Advertising Fri, 18 May 2007 18:09:07 +0000 http://customersrock.wordpress.com/2007/04/09/is-ambient-marketing-good-for-customers/#comment-1315 [...] is it that some ambient advertising seems harmlessly amusing (ok, downright entertaining) and some feels destructive and commercialized [...] [...] is it that some ambient advertising seems harmlessly amusing (ok, downright entertaining) and some feels destructive and commercialized [...]

]]> By: Shaping Youth » Age of Conversation eBook For Variety, The Children’s Charity http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/comment-page-1/#comment-1309 Shaping Youth » Age of Conversation eBook For Variety, The Children’s Charity Mon, 30 Apr 2007 20:32:43 +0000 http://customersrock.wordpress.com/2007/04/09/is-ambient-marketing-good-for-customers/#comment-1309 [...] read my article about harmful ambient advertising to kids, and continued the conversation on her own blog, opening up various points of view and probing further into the marketing [...] [...] read my article about harmful ambient advertising to kids, and continued the conversation on her own blog, opening up various points of view and probing further into the marketing [...]

]]> By: Becky Carroll http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/comment-page-1/#comment-1308 Becky Carroll Mon, 30 Apr 2007 19:19:17 +0000 http://customersrock.wordpress.com/2007/04/09/is-ambient-marketing-good-for-customers/#comment-1308 Hi Andrew, Thanks for your comment and insight! The intent of my post was to get people thinking about how ambient campaigns affect not only prospects but also current customers. They can either reinforce brand preference or damage it. As you point out, there are many fun, ethical ways this can be done to impact consumer opinion in the positive. Let me know if you want to share some examples with us! Hi Andrew,

Thanks for your comment and insight! The intent of my post was to get people thinking about how ambient campaigns affect not only prospects but also current customers. They can either reinforce brand preference or damage it. As you point out, there are many fun, ethical ways this can be done to impact consumer opinion in the positive. Let me know if you want to share some examples with us!

]]> By: Andrew - Attack http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/comment-page-1/#comment-1310 Andrew - Attack Mon, 30 Apr 2007 03:13:43 +0000 http://customersrock.wordpress.com/2007/04/09/is-ambient-marketing-good-for-customers/#comment-1310 Hi Amy - First off, great read! Your article was well balanced, informative and gave great examples of what can happen when a ambient campaign goes from being a fun, positive experience where people are living, working and playing, to one that is intrusive and uncomfortable. It sounds as if the ladies in attendance on the panel that evening truly knew what they were talking about. Our company has conceived and executed hundreds of ambient-driven programs to-date. Most of them have been extremely successful and did exactly what they were suppose to do- blend in with, and add-to, the positive experiences within one's day. A few, however, well...let's just say that we've learned a valuable lesson on what can happen when a person is not prepared for a "covert brand message." I have always believed that people should not be marketed to 24 hours a day. But in the same breath, I will say that there are a multitude of fun, positive, and most importantly, ethical, ways of connecting consumers to the brands they love. Hi Amy -

First off, great read! Your article was well balanced, informative and gave great examples of what can happen when a ambient campaign goes from being a fun, positive experience where people are living, working and playing, to one that is intrusive and uncomfortable. It sounds as if the ladies in attendance on the panel that evening truly knew what they were talking about.

Our company has conceived and executed hundreds of ambient-driven programs to-date. Most of them have been extremely successful and did exactly what they were suppose to do- blend in with, and add-to, the positive experiences within one’s day. A few, however, well…let’s just say that we’ve learned a valuable lesson on what can happen when a person is not prepared for a “covert brand message.”

I have always believed that people should not be marketed to 24 hours a day. But in the same breath, I will say that there are a multitude of fun, positive, and most importantly, ethical, ways of connecting consumers to the brands they love.

]]> By: Becky Carroll http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/comment-page-1/#comment-1311 Becky Carroll Thu, 12 Apr 2007 01:42:01 +0000 http://customersrock.wordpress.com/2007/04/09/is-ambient-marketing-good-for-customers/#comment-1311 Thanks for being a voice for youth, Amy! Thanks for being a voice for youth, Amy!

]]> By: Shaping Youth http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/comment-page-1/#comment-1312 Shaping Youth Wed, 11 Apr 2007 17:12:34 +0000 http://customersrock.wordpress.com/2007/04/09/is-ambient-marketing-good-for-customers/#comment-1312 Excellent commentary, Becky. And you are soooo right on the forgiveness rather than permission line. Guerilla tactics can be impactful/fun & informational (think Live 8/MTV's Rock the vote) but marketers need to stop being so self-serving and sales driven and get a clue to do the right thing from the get go. No one is saying 'don't market' whatsoever, that's unrealistic; Shaping Youth is saying be mindful of the methodology, messaging, and harm that comes from zero accountability! No amount of media literacy and critical thinking skill sets will help kids filter toxic drek that's put out there solely for 'shock value' and sales. Responsibility and accountability in our industry is sorely lacking... Excellent commentary, Becky. And you are soooo right on the forgiveness rather than permission line. Guerilla tactics can be impactful/fun & informational (think Live 8/MTV’s Rock the vote) but marketers need to stop being so self-serving and sales driven and get a clue to do the right thing from the get go.

No one is saying ‘don’t market’ whatsoever, that’s unrealistic; Shaping Youth is saying be mindful of the methodology, messaging, and harm that comes from zero accountability! No amount of media literacy and critical thinking skill sets will help kids filter toxic drek that’s put out there solely for ’shock value’ and sales.

Responsibility and accountability in our industry is sorely lacking…

]]> By: Becky Carroll http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/comment-page-1/#comment-1314 Becky Carroll Tue, 10 Apr 2007 19:59:24 +0000 http://customersrock.wordpress.com/2007/04/09/is-ambient-marketing-good-for-customers/#comment-1314 Thank you for your comments, Amy! Kids are highly impressionable, which will work in the favor of those marketers who reach out to them in an acceptable way. "Damaging drek", as you call it, is marketing for company needs, not for customer needs. Kids don't need to enter the consumer age earlier than necessary! Some ambient marketing is fun, and my teenage son enjoyed looking at some of these examples. He has not seen the potentially damaging campaigns you have called out recently in your blog, thank goodness. Teaching him responsibility and accountability is challenging enough without these types of influences. One of the areas that bothers me about ambient marketing is the attitude of some marketers to "ask forgiveness rather than ask permission". Again, this can ultimately have a negative impact on current (and future) customers, including our youth. Thank you for your comments, Amy! Kids are highly impressionable, which will work in the favor of those marketers who reach out to them in an acceptable way. “Damaging drek”, as you call it, is marketing for company needs, not for customer needs. Kids don’t need to enter the consumer age earlier than necessary!

Some ambient marketing is fun, and my teenage son enjoyed looking at some of these examples. He has not seen the potentially damaging campaigns you have called out recently in your blog, thank goodness. Teaching him responsibility and accountability is challenging enough without these types of influences.

One of the areas that bothers me about ambient marketing is the attitude of some marketers to “ask forgiveness rather than ask permission”. Again, this can ultimately have a negative impact on current (and future) customers, including our youth.

]]> By: Shaping Youth http://customersrock.net/2007/04/09/is-ambient-marketing-good-for-customers/comment-page-1/#comment-1313 Shaping Youth Tue, 10 Apr 2007 16:59:08 +0000 http://customersrock.wordpress.com/2007/04/09/is-ambient-marketing-good-for-customers/#comment-1313 As media producers in the ad industry, it constantly amazes me how little thought is given to the trickle down impact of ambient advertising on children. Exposure to media kids can't "turn off" like some of the billboards, displays, signage and trashy merchandising we've called out in our Shaping Youth category called "damaging drek" leaves a stain on the soul far beyond any ad buy. The ad industry needs to be keenly aware of the cues we're sending to kids on a much deeper level in terms of what we 'value' as a society. Responsibility and accountability go hand in hand, with outcomes that cannot be ignored. As media producers in the ad industry, it constantly amazes me how little thought is given to the trickle down impact of ambient advertising on children. Exposure to media kids can’t “turn off” like some of the billboards, displays, signage and trashy merchandising we’ve called out in our Shaping Youth category called “damaging drek” leaves a stain on the soul far beyond any ad buy.

The ad industry needs to be keenly aware of the cues we’re sending to kids on a much deeper level in terms of what we ‘value’ as a society. Responsibility and accountability go hand in hand, with outcomes that cannot be ignored.

]]>