Comments on: For New Customers Only?

By: Becky Carroll

Becky Carroll — Fri, 01 Jun 2007 18:07:03 +0000

Sometimes these things work out for the best!

I agree that it is ridiculous when a company doesn’t honor or recognize their existing customers. They take them for granted, then they end up losing customers and wonder why. Perhaps instead of spending loads of money on a great new marketing plan, companies should focus on how to better meet the needs of existing customers (which are less expensive to keep, anyway) and build their growth organically.

By: Adam Kayce

Adam Kayce — Thu, 31 May 2007 14:35:04 +0000

Bingo. This is exactly why I left my old webhost. Their new-customer package had benefits mine didn’t, and they wouldn’t upgrade me, even though I’d been with them for over three years. Ridiculous.

Good news is, I love my new hosting company, and, they’re cheaper.

By: CustomersAreAlways

CustomersAreAlways — Mon, 28 May 2007 01:23:05 +0000

A Suggestion to Keep Existing Customers

My brother has been a Cingular Wireless customer for about five years now and when he saw an offer for a free phone – the exact phone he wanted – he called them to ask if he could take advantage…

By: Lewis Green

Lewis Green — Mon, 21 May 2007 18:35:07 +0000

Becky,

Great post and right on target. I have discovered that often a current customer can get the same deal with a phone call expressing disappointment that the deal is only for new customers. But why should I have to figure that out, endure hold time, and then have to explain to a customer service supervisor why it is important to give a loyal customer the deal?

By: Trent Sears

Trent Sears — Mon, 21 May 2007 14:34:12 +0000

How true! I recently experienced this with my cell phone company. Seven years of loyalty, and only after I threatened to leave them did they offer a “deal”.

Great post!

By: metaend » Blog Archive » Кои клиенти са приоритет за мобилните оператори - настоящите или потенциалните? Нито едни от тях. Приоритетни са ужасни

Sat, 19 May 2007 20:02:52 +0000

[...] и аз фийдовете си и попадам на този пост със заглавие For New Customers Only? Ето и първият параграф: Why is it that all the best offers are only for new [...]

By: Becky Carroll

Becky Carroll — Sat, 19 May 2007 01:07:35 +0000

Thanks, Alan! Those companies that start to recognize and act on this disparity will be able to differentiate themselves in no time flat. Those companies that continue to favor new customers will find they have a large turnover after those “great deals” are expired. Trust will also be a factor with their existing customers! Whose interests are they looking out for??

Customers want to do business where they feel valued and recognized for the longevity of their relationship.

I appreciate the comment!

By: Alan Hume

Alan Hume — Sat, 19 May 2007 00:38:11 +0000

Great Post! Comcast cable has been offering some really attractive rates to new customers. Why shouldn’t I be offered the same or lower after being a customer for ten years?