Comments on: Growing the Business: Coffee House Blues http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/ FOCUSING ON CUSTOMERS, THEIR EXPERIENCES, AND HOW BUSINESSES CAN MAKE SURE THEIR CUSTOMER EXPERIENCES ROCK! Thu, 17 May 2012 17:52:55 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: BrandingWire Gets an Overhaul « Customers Rock! http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/comment-page-1/#comment-1541 BrandingWire Gets an Overhaul « Customers Rock! Mon, 19 Nov 2007 16:17:30 +0000 http://customersrock.wordpress.com/2007/06/10/growing-the-business-coffee-house-blues/#comment-1541 [...] Posts Growing the Business: Coffee House BluesWhere Did My Dress Go?Customer Service Can Make It or Break ItIs Ambient Marketing Good for [...] [...] Posts Growing the Business: Coffee House BluesWhere Did My Dress Go?Customer Service Can Make It or Break ItIs Ambient Marketing Good for [...]

]]> By: Coming back for more in Estes Park, Colorado « Customers Rock! http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/comment-page-1/#comment-1542 Coming back for more in Estes Park, Colorado « Customers Rock! Mon, 09 Jul 2007 20:50:06 +0000 http://customersrock.wordpress.com/2007/06/10/growing-the-business-coffee-house-blues/#comment-1542 [...] of 12 bloggers who, once a month, take on one common branding challenge.  Last month, we tackled branding for a coffee house.  For this month’s BrandingWire excursion, we are taking our cup of coffee to Estes Park, [...] [...] of 12 bloggers who, once a month, take on one common branding challenge.  Last month, we tackled branding for a coffee house.  For this month’s BrandingWire excursion, we are taking our cup of coffee to Estes Park, [...]

]]> By: BrandingWire - All Together Now! « The BrandingWire blog http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/comment-page-1/#comment-1540 BrandingWire - All Together Now! « The BrandingWire blog Fri, 15 Jun 2007 11:30:58 +0000 http://customersrock.wordpress.com/2007/06/10/growing-the-business-coffee-house-blues/#comment-1540 [...] Read Becky’s entire, fully-formatted post on her blog here. [...] [...] Read Becky’s entire, fully-formatted post on her blog here. [...]

]]> By: Becky Carroll http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/comment-page-1/#comment-1539 Becky Carroll Wed, 13 Jun 2007 15:33:48 +0000 http://customersrock.wordpress.com/2007/06/10/growing-the-business-coffee-house-blues/#comment-1539 Doug, glad you like BrandingWire! It certainly gets one thinking. In my take on things, the local aspect of this company is one of its strengths. The best way to build on that is to engage the community - much as we do here with our blogs. Pat suggested in his post that one could build an online community around this coffee house as well. Trader Joe's grocery stores are a good example on an organization which is very focused on its local community. Each store engages their "territory" and tries to be the local market, yet Trader Joe's is a large, multi-store operation. Thanks for your great insight, Doug! :-) Doug, glad you like BrandingWire! It certainly gets one thinking. In my take on things, the local aspect of this company is one of its strengths. The best way to build on that is to engage the community – much as we do here with our blogs. Pat suggested in his post that one could build an online community around this coffee house as well.

Trader Joe’s grocery stores are a good example on an organization which is very focused on its local community. Each store engages their “territory” and tries to be the local market, yet Trader Joe’s is a large, multi-store operation.

Thanks for your great insight, Doug! :-)

]]> By: Doug Meacham http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/comment-page-1/#comment-1538 Doug Meacham Wed, 13 Jun 2007 03:03:32 +0000 http://customersrock.wordpress.com/2007/06/10/growing-the-business-coffee-house-blues/#comment-1538 Hi Becky, Congrats on the launch of BrandingWire. Great concept and resource for businesses that fit the various situations you are going to cover over time. I think your four points are right on the mark and I especially like fixing the dissatisfiers (one of my frequent rants) and capitalizing on the local connection. Strong, visible engagement with the community through charitable activities, sponsorships, and reflecting the community in your store operations, can be a powerful differentiator for a small local business. Rock On! Doug Hi Becky,
Congrats on the launch of BrandingWire. Great concept and resource for businesses that fit the various situations you are going to cover over time. I think your four points are right on the mark and I especially like fixing the dissatisfiers (one of my frequent rants) and capitalizing on the local connection. Strong, visible engagement with the community through charitable activities, sponsorships, and reflecting the community in your store operations, can be a powerful differentiator for a small local business.

Rock On!
Doug

]]> By: Measuring customers « Customers Rock! http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/comment-page-1/#comment-1537 Measuring customers « Customers Rock! Tue, 12 Jun 2007 20:13:19 +0000 http://customersrock.wordpress.com/2007/06/10/growing-the-business-coffee-house-blues/#comment-1537 [...] Comments (RSS) « Growing the Business: Coffee House Blues [...] [...] Comments (RSS) « Growing the Business: Coffee House Blues [...]

]]> By: Becky Carroll http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/comment-page-1/#comment-1536 Becky Carroll Tue, 12 Jun 2007 17:28:43 +0000 http://customersrock.wordpress.com/2007/06/10/growing-the-business-coffee-house-blues/#comment-1536 Valeria, I am convinced that leveraging the existing customers is one of the most effective ways for a business to grow, especially a local favorite. Thank you for your compliment! Martin, you are right about the need to identify our customers. It is tough to build relationships with a mailing address or customer ID. As this type of business is all about the people, understanding our best customers is a key to moving forward and finding more like them. Lewis, thanks for calling out that part of the post. You and I are often on the same page, my friend! Drew, thanks for the encouragement on the post. We can have the best tagline and logo ever, but if the experience and service suck, it was just a waste of money. You are right - not enough companies ask because they are afraid to open up a can of worms! I think it is wiser to start the conversation... :-) Pat, you must have been at some of those early morning events and seen the bleary-eyed parents, all coveting the cup of coffee that one parent brought! I agree - this would quickly pay for itself, not to mention the fabulous PR/word of mouth. Thanks! Valeria, I am convinced that leveraging the existing customers is one of the most effective ways for a business to grow, especially a local favorite. Thank you for your compliment!

Martin, you are right about the need to identify our customers. It is tough to build relationships with a mailing address or customer ID. As this type of business is all about the people, understanding our best customers is a key to moving forward and finding more like them.

Lewis, thanks for calling out that part of the post. You and I are often on the same page, my friend!

Drew, thanks for the encouragement on the post. We can have the best tagline and logo ever, but if the experience and service suck, it was just a waste of money. You are right – not enough companies ask because they are afraid to open up a can of worms! I think it is wiser to start the conversation… :-)

Pat, you must have been at some of those early morning events and seen the bleary-eyed parents, all coveting the cup of coffee that one parent brought! I agree – this would quickly pay for itself, not to mention the fabulous PR/word of mouth. Thanks!

]]> By: Patrick Schaber http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/comment-page-1/#comment-1535 Patrick Schaber Tue, 12 Jun 2007 16:56:43 +0000 http://customersrock.wordpress.com/2007/06/10/growing-the-business-coffee-house-blues/#comment-1535 Hey Becky, Great work! I love the idea of the portable coffee stand at early morning events. The results would pay for the stand in one weekend. -Pat Hey Becky,
Great work! I love the idea of the portable coffee stand at early morning events. The results would pay for the stand in one weekend.

-Pat

]]> By: Drew McLellan http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/comment-page-1/#comment-1534 Drew McLellan Tue, 12 Jun 2007 03:06:21 +0000 http://customersrock.wordpress.com/2007/06/10/growing-the-business-coffee-house-blues/#comment-1534 Becky, Ahhh, those dang dissatisfiers! If only companies would actually ask the question of their customers and then react. You're right..that could be a huge tactic here. Great ideas! Drew Becky,

Ahhh, those dang dissatisfiers! If only companies would actually ask the question of their customers and then react.

You’re right..that could be a huge tactic here.

Great ideas!

Drew

]]> By: Lewis Green http://customersrock.net/2007/06/10/growing-the-business-coffee-house-blues/comment-page-1/#comment-1533 Lewis Green Mon, 11 Jun 2007 18:44:38 +0000 http://customersrock.wordpress.com/2007/06/10/growing-the-business-coffee-house-blues/#comment-1533 "ABC Coffee Company should get to know their customers well and treat them like good friends." You got it! This is key, especially in retail. “ABC Coffee Company should get to know their customers well and treat them like good friends.” You got it! This is key, especially in retail.

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