Comments on: Coming back for more in Estes Park, Colorado

By: Family Guy

Family Guy — Thu, 11 Dec 2008 17:40:40 +0000

Estes Park does rock. There is so much to do around the area. My family and I found some good information at Estes Park Central. I talked the family in to riding horses, we did several successful day trips with a picnic and I thought it was truly the best way to get into the back country and see the wildlife and nature. We are a big family so retiring back to our expnsive Vacation Rental Property was essential in making things complete. The town has a lot to offer, and everyone slept good during our trip. Estes Rocks!

By: BrandingWire Gets an Overhaul « Customers Rock!

BrandingWire Gets an Overhaul « Customers Rock! — Wed, 21 Nov 2007 16:09:48 +0000

[...] Coming back for more in Estes Park, Colorado about helping this destination town shine up its image [...]

By: Becky Carroll

Becky Carroll — Tue, 21 Aug 2007 16:15:03 +0000

Thank you for adding your thoughts, Bill, and glad to see you at Customers Rock! I have been to RMNP but haven’t been to the summit. I am sure it is gorgeous! Wording of need vs want is not really the critical issue in my book; taking the customer’s perspective is. Too many companies lump their customers into “segments” without considering what they need (or want) from the product or service. Once needs are understood, customers can be marketed to based on those needs – and they will be much more open to the marketing as a result!

Thanks again, Bill, for adding to the conversation.

By: Bill Gibeault

Bill Gibeault — Mon, 20 Aug 2007 16:44:08 +0000

Becky,
Do experience Rocky Mountain National Park and make sure to drive to the summit ! A great memory for me after attending Pine & Gilmore’s ThinkAbout Excursion in Keystone. It’s just a great place to visit and hang out. -The Esthetic realm of an experience. I liked your thinking on relevant messaging but would replace the word need with want. People want experiences today. In designing an Estes Park Website take the points mentioned as needs and place into 4 realms of experiences- Educational/Entertainment/Esthetic/Escapist………….Bill

By: Becky Carroll

Becky Carroll — Wed, 11 Jul 2007 16:06:12 +0000

Thank you for adding your ideas, Kevin! If there was a visitor-based review area on the main website, it could include videos, basic travel reviews, and photo links to flickr. That would be cool.

By: Kevin Dugan

Kevin Dugan — Wed, 11 Jul 2007 01:26:54 +0000

Becky – The Web site investment and segmentation would be well worthwhile. A couple of quick video pans of the views would be priceless. They could also post the videos to YouTube to try and get some additional traffic. Same goes for their photos – start an Estes Park flickr pool!

By: Becky Carroll

Becky Carroll — Tue, 10 Jul 2007 15:56:04 +0000

Thanks for the tip on Rocky Mountain National Park! I have been there once as well, and we hiked through the woods. It was incredibly beautiful.

Are you going back?

By: Becky Carroll

Becky Carroll — Tue, 10 Jul 2007 15:53:28 +0000

Valeria, thank you for your thoughts. Retirees, I suppose, are the ultimate “return visitor”. Better yet, they will be bringing their friends and families there to visit them, so they can be strong influencers. Good idea to reach out to young professionals who might want to “get away from it all” (customer needs type “I need peace and quiet”). Their friends could also become repeat visitors – and I like the thought of having them help fill in the customer service gaps.

By: Estes Park, CO: An Elevated Branding Challenge « The BrandingWire blog

Estes Park, CO: An Elevated Branding Challenge « The BrandingWire blog — Tue, 10 Jul 2007 15:39:38 +0000

[...] Becky Carroll [...]

By: Service Untitled

Service Untitled — Tue, 10 Jul 2007 03:50:49 +0000

I was at Estes Park a few weeks ago (took a day trip from Boulder) and loved it. I highly suggest taking a ride through Rocky Mountain National Park, which is not too far away. It’s one of the most amazing sights I’ve seen.