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	<title>Comments on: Marketing an Experience</title>
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	<link>http://customersrock.net/2007/07/11/marketing-an-experience/</link>
	<description>FOCUSING ON CUSTOMERS, THEIR EXPERIENCES, AND HOW BUSINESSES CAN MAKE SURE THEIR CUSTOMER EXPERIENCES ROCK!</description>
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		<title>By: ahndunk</title>
		<link>http://customersrock.net/2007/07/11/marketing-an-experience/comment-page-1/#comment-1642</link>
		<dc:creator>ahndunk</dc:creator>
		<pubDate>Fri, 15 Feb 2008 02:49:57 +0000</pubDate>
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		<description>I agree with Mr. Lewis... Increase our customer through the quality of our product also will give advantages to us instead of increasing market share and the return on investment!</description>
		<content:encoded><![CDATA[<p>I agree with Mr. Lewis&#8230; Increase our customer through the quality of our product also will give advantages to us instead of increasing market share and the return on investment!</p>
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		<title>By: Lewis Green</title>
		<link>http://customersrock.net/2007/07/11/marketing-an-experience/comment-page-1/#comment-1641</link>
		<dc:creator>Lewis Green</dc:creator>
		<pubDate>Thu, 12 Jul 2007 14:57:49 +0000</pubDate>
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		<description>In other words, rather than focusing on increasing our market share and marketing ROI, we focus on increasing our customer share-of-wallet and value of each customer.

Brilliant!</description>
		<content:encoded><![CDATA[<p>In other words, rather than focusing on increasing our market share and marketing ROI, we focus on increasing our customer share-of-wallet and value of each customer.</p>
<p>Brilliant!</p>
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