July 25, 2014

Magic, Marketing, and Memes: Oh, My!

magic-hat.jpg That Magical Reader Loyalty

(NOTE: no spoilers here!)  The Harry Potter series of books is a great example of reader/consumer loyalty.  After all, they have stuck with Harry through 7 books, 199 chapters, and over 4100 pages.  Many waited line in the US this past weekend, some dressed in costume, all excited to be one of the first to get hold of the last book in the series.  Parties were held all over the country (thanks for pointing out this Harry Potter event, Chris!).  On the beach here in San Diego today, I lost count of how many people were sitting in chairs poring through the book.

Each fan has their own way of dealing with the end of the series.  Some, such as Doug Meacham of NextUp, stepped around the aftermath of the Harry Potter Midnight Party at their local bookstore to buy a copy and start the read (although Doug had a hard time finding it in some places!).  Ann Handley of Marketing Profs decided to take matters into her own hands and read the end first in order to avoid hearing about it accidentally.

Does the hype about the end, the spoilers, and the movie bother these people?  No.  They are loyal fans, and they are dedicated to reading the final book no matter what.

How can you make your product or service impervious to outside interference?  Building strong customer relationships is one of the first steps.

Marketing Bloggers and Media Unite!

A great event is taking place in the community.  Todd Andrlik’s Power 150 ranking of top marketing blogs is partnering with Ad Age!   Todd has worked tremendously hard to continually rank over 350+ marketing and PR blogs.  In his post today announcing the inside scoop, Todd quotes Jonah Bloom, editor of Advertising Age, as follows:

“Of course we could have put something together based on our own opinions or bloggers’ traffic numbers, but Todd’s brilliant creation goes way beyond that and creates a ranking that combines traffic, influence and quality into a ranking of the best out there. We’re excited to be able to bring that to our readers. We also hope it’ll be a great thing for all bloggers listed.”

Congratulations go out to Todd for his perseverance; it paid off!  Congrats also to the blogging community, as we are making an impact on the business world by writing quality content.  Thank you also to Todd for including Customers Rock! on the list; it has been an honor!

In a related story, Kami Huyse of Communication Overtones points out that only 13% of the Power 150 are women.  She shares the Top 20 PowerWomen of PR and Marketing (blogs) to help raise the awareness of top women bloggers.  Thanks for the hat tip, Kami!

Meme-Mania: 8 Things About Me and Glass Half Full

Over the past few weeks, I have been tagged for the 8 Things meme by Janet Green, Steve Woodruff, Valeria Maltoni, Doug Meacham, and Nick Rice.  This meme asks the person tagged to share 8 things about themselves, as a way of getting to know the blogger better.  The tagged person should then tag 8 others to share some link love and to share great blogs.  In addition to the “5 Things About Me” from awhile back, here are 8 more things …

1. I am a fan of science fiction movies and books (especially the “classic” movies from the 60s-80s such as Planet of the Apes, Logan’s Run, E.T., Close Encounters, Star Wars, and one of my faves Total Recall).  Sharing them with my boys is a lot of fun, even if they do laugh at some of the “older” special effects!

2. I was once in the circus as a child.  Ringling Brothers Circus came to town, and my sister and I were chosen to be in the parade.  It was very memorable!

3. One of my favorite places on Earth is Maui.  We vacation there on a regular basis and stay with some lovely friends.  Aloha!

4. My husband and I love to travel.  We have been all over Europe and the UK, and we hope to go again soon!  I once travelled all the way around the world on a business trip for Hewlett-Packard when I was working there as a marketing manager - and I was 5 months pregnant!

5. I enjoy drinking red wine, especially if it is paired with Scharfenberger Chocolate.  Yum!

6. I just learned how to knit this year.  I think I will keep my day job, though, as I am not very good at it!

7. My favorite actor is Gene Kelley.  What an amazing actor/singer/dancer!  When my kids saw his “I Got Rhythm” tap dance in the movie American in Paris recently, one of them said, “Those aren’t really his feet moving!  The computer did that.”

8. I am a huge fan of Disneyland and Disneyworld.  One of the first things I did when we moved to San Diego was buy Disneyland season passes for all of us.  Tell me if any of you come out this way, and I will meet you at Mickey’s house!  :-)

I was also tagged for the Glass Half Full meme a little while back, this time by Meikah Delid and Ryan Karpeles.  Sorry to take so long to respond, guys!  This meme asked the blogger to answer a few questions.  Here they are:

1. How full is your glass?
2. What kind of glass is it?
3. What’s in the glass?
4. Reasons for #1, #2, and #3

And here are my answers:

1. My cup runneth over.

2. A red wine glass.

3. Ravenswood Zinfandel.

4. Reasons: My cup runneth over because I have been truly blessed in my life, much beyond what I could have imagined or deserved.  The glass is a wine glass because I enjoy drinking red wine with family and friends while noshing on dark chocolate.  The contents are Ravenswood Zinfandel because Ravenswood is a Customers Rock! company, plus it reminds me of my connections to the blogging community (fellow Ravenswood fan Steve Woodruff has been great at creating community with BrandingWire).

I now tag the following people (and apologies if you have already been tagged!): Daksh at TheMarketingBlog, Kevin Hillstrom of MineThatData, Katie Konrath of GetFreshMinds, Tim Jackson of MasiGuy, Daniel Sitter of Idea Sellers,  Kevin Dugan of Strategic Public Relations, Dale Wolf of The Perfect Customer Experience, and Christy Brewer of The Diff.

You can choose which meme you want to respond to!  Have fun.

(Photo by nruboc)

Comments

  1. impactiviti says:

    Becky,

    Great post! One of these days, we’re going to get together over a glass of Ravenswood Zin, perhaps after a day at Mickey’s house!
    - Steve Woodruff

  2. Hi Becky:

    I had a slightly different take yet same lesson on Harry Potter http://www.conversationagent.com/2007/07/harry-potter-an.html.

    Red wine is the way to go. Interesting blogs on your tags; worth exploring some more.

  3. Wait, I have most of those blogs in my RSS reader ;-) Kevin Hillstrom of Mine That Data, Katie Konrath of Get Fresh Minds and Daniel Sitter of Idea Sellers are recent discoveries. Tim and Kevin have been favorites. Now let’s go discover the others…

  4. Janet says:

    Kelly!! How cool to hear of another Gene Kelly fan! He was truly amazing and not just because he could dance. Love your kid’s comment about the computer doing all the dancing – that’s too funny! It sure shows how much kids’ reality can be “bent” by technology, doesn’t it? – Janet

  5. Janet says:

    LOL woops – BECKY!! (Yeah, I know which blog I’m reading… I think… what day is it?)

  6. Hi Becky, thanks for tipping me off to the top PR and Marketing blogs! I already have some fabulous blogs on my reader (including Valeria’s blog and Daniel’s Idea Sellers) and I’m heading straight over to find some new gems!

    Oh, and I love Scharffenberger Chocolate too. Have you ever tried the madeleine cookies dipped in their chocolate? My cousin runs the company that makes the madeleines sold at Starbucks, and the chocolate-dipped ones are amazing!

    And I’ll be happy to share 8 things about me on my blog. Thanks for the tag.

  7. Steve, I am looking forward to it! Hey, I know where they serve red wine, perhaps Ravenswood, at Disneyland/California Adventure and at Downtown Disney… Just tell us when. :-)

  8. Valeria, great take on Potter. I am not surprised that you like red wine also; is there a particular vintner you enjoy? Italian wines, perhaps? :-)

    Glad you found some new reads on my tags. That was my idea!

  9. Janet, wasn’t Gene great? ;-) The perception of today’s kids is interesting, huh? They are so used to seeing computer-created images, they are astounded when the “old stuff” looks cool – and it’s real!

    And don’t worry about the name – I just thought you were excited about Mr. Kelly!

  10. Doug Meacham says:

    Hi Becky,

    What a value-packed post! Great to learn more about the woman behind the blog.

    Doug

  11. Katie, great to find another chocolate lover. Have you ever been out to Berkeley, CA to visit Scharffenberger? They supposedly have a great tour. I will have to try the madeleines…

    Thanks for coming!

  12. Hey, Doug – my pleasure. Thanks for tagging me!

  13. Lewis Green says:

    Becky,

    I am the former Executive Editor of The Islands of Hawaii magazine and love Maui, as well. And red wine is the elixir that makes life better. Thanks for sharing.

  14. Lewis, that is wonderful! You must have really enjoyed being Editor for that magazine. Do you ever get out there anymore? It is quite a hike for you guys on the East coast of the US.

    Mahalo for being such a faithful reader and commenter, Lewis.

  15. Thanks for participating in the Starbucker meme Becky – and I liked your answers; they certainly rocked! All the best.

  16. Becky,

    I was in Berkley a couple years ago for a conference and my great aunt took me to Scharffenberger on our way to visit my cousin’s Madeleine bakery. It was just a quick stop though. I did take home some candy though. It was divine!

    I’ll make sure I take the tour next time I can finagle a trip to San Francisco! It’s a little far right now though, since I’m still in Germany.

    Enjoy the madeleines! I’ll be jealous!

  17. Super cool post becky !
    Luv the meme and glad to be tagged.
    Just finished my 8 things:)

  18. Meikah Delid says:

    Great meme, Becky! Here’s a cup of red wine for more blessings. Cheers! :)

  19. Terry, thank you for the support! Nice to see you here, too. :-)

    Katie, sounds like fun. Let me know when you are on the West coast again, and I can join you!

    Daksh, nice job on the 8 things. Thanks for playing.

    Meikah, the blessings are mine for having such a great blogging friend. Hey, through Daksh’s blog, I see you two have the same birthday. What a small world!

  20. Tim Jackson says:

    Becky, I’m honored you tagged me like this. I’ve been SO behind on my blogging and community work, so I’ve been behind on this meme, along with a few others… but I’m gonna do this, I swear.

    Oh, and I’m totally with you on the red wine thing… totally.

  21. Tim, I totally understand. It took me ages to get around to this and the Starbucker meme! I know you will come through. :-)

    Hey, let’s go somewhere with great wine for the next San Diego blogger meet-up! I think we should start planning it, actually… September is my thought.

  22. Tim Jackson says:

    Becky- I got my 8 Things posted last night… finally!

    September will be tough, but I’m down with the idea. I’ll be in Germany for part of the beginning of the month and then in Las Vegas for the last week of the month… so maybe somewhere in the middle?

  23. Thanks, Ashutosh!

Trackbacks

  1. [...] learn more about me!  Peter Kim tagged me on his re-make of the “8 Things” meme (see my original answers here) called 4×4: four things from four categories.  Here are my four by [...]

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