Comments on: Customer Engagement Online

By: Carolann

Carolann — Sat, 07 Nov 2009 01:29:48 +0000

hey, I can’t find your contact information but your web design was messed up on opera and firefox. Anyways, i just suscribd to your rss.

By: Becky Carroll

Becky Carroll — Thu, 18 Oct 2007 21:19:58 +0000

Toby, you are welcome! You are one of the places I always refer people who want to learn more about corporate blogging. I think corporate blogging is slowly moving forward, and it should continue as long as there are good examples of how and why to do it.

By: Toby

Toby — Thu, 18 Oct 2007 04:21:50 +0000

Becky – Great post. When you talk to people in an honest and sincere you have another opportunity to earn their respect. If there is disagreement, that’s okay .. it leads to greater understanding and stronger relationships.

The next step that I’d like to see happen is corporate “people” joining in on more conversations outside of their comfort zone e.g., their own blogs.

By the way, thanks for the shout out.

By: What Customers Want « Customers Rock!

What Customers Want « Customers Rock! — Tue, 02 Oct 2007 01:04:19 +0000

[...] Customer Engagement Online [...]

By: Becky Carroll

Becky Carroll — Thu, 27 Sep 2007 17:06:53 +0000

Thanks, Scott. This is just how I view it. Online is a fabulous channel for customer engagement, as it provides quick turnaround and fast feedback. My mantra here at Customers Rock! is always that we should interact with our customers, wherever they may be.

On the topic of blogs, there are many corporate blogs that have employees as part of the writing team. It is a good practice for many reasons, but the main one being a real voice that will prompt customers to want to respond.

By: Scott

Scott — Wed, 26 Sep 2007 20:24:25 +0000

Well said. It seems we should see online engaement no different than engaging a customer in their place of business as we conduct sales calls the old-fashioned way. If that’s the case, then we should actively pursue conversations with customers, face-to-face or computer to computer. I would have thought it better to have someone dedicated to responding to the online conversation, but if Southwest Airlines is letting their employees write blogs and respond to blog posts, then this is a tactic I would have to reconsider.