Chris Brown over at Branding and Marketing is challenging us to come up with some tips for staying top of mind with customers. My blog post this past Friday on creating a customer communication plan is an integral part of staying top of mind. Chris gave three very specific suggestions for keeping in touch with customers to help them remember you, as well as these ideas for how to communicate:
- It shouldn’t take a lot of time to execute
- It shouldn’t feel too much like an ad or in your face
- It should help your customers or potential customers think of your services
Here are my three tips.
- Quarterly “How are things going?” contact. This is a good reason to let a continuing customer know you are thinking about them, and it will also prompt thinking about you. Additionally, if there are any concerns, you will most likely hear about them. Use phone, email, or in-person communications depending on the customer preference.
- Send a newsletter with interesting, relevant information. You can do this via a newsletter, if that is a way your customers want to hear from you. We had a realtor who sent this type of newsletter monthly (in the mail), and I always stopped to read about the seasonal ideas, interesting stats, and of course, their latest customer testimonials!
- Send pertinent industry information. This method is easy. Just send along a link to a blog post or industry story you read that you think will be interesting for them. You can do this while you are reviewing newsletters, blogs, or top news stories online. If it is a blog post, and your customer doesn’t normally read blogs, you might also want to share why you read that particular blog.
What are your top three tips for staying top of mind? Add them to the comments here or on Chris’s post, and let’s see what we can put into action for 2008!