Comments on: Consumer Stories and Relationship http://customersrock.net/2007/12/03/consumer-stories-and-relationship/ Focusing on customers, their experiences, and how businesses can make sure their customer experiences rock! Fri, 30 Jul 2010 13:43:57 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Becky Carroll http://customersrock.net/2007/12/03/consumer-stories-and-relationship/comment-page-1/#comment-2001 Becky Carroll Wed, 05 Dec 2007 17:01:05 +0000 http://customersrock.wordpress.com/2007/12/03/consumer-stories-and-relationship/#comment-2001 Jeffrey, thanks for adding to the "story". Yes, more and more consumers are becoming not only the salepeople but also the marketers (see Ben McConnell and Jackie Huba's book Citizen Marketers for more on that). Now the challenge is to get more customers to actually submit the reviews... Jeffrey, thanks for adding to the “story”. Yes, more and more consumers are becoming not only the salepeople but also the marketers (see Ben McConnell and Jackie Huba’s book Citizen Marketers for more on that).

Now the challenge is to get more customers to actually submit the reviews…

]]> By: Jeffrey Long http://customersrock.net/2007/12/03/consumer-stories-and-relationship/comment-page-1/#comment-2002 Jeffrey Long Wed, 05 Dec 2007 02:58:34 +0000 http://customersrock.wordpress.com/2007/12/03/consumer-stories-and-relationship/#comment-2002 Becky, Thanks for your great observations. The line between sellers and consumers continues to soften. More and more, consumers are becoming sales people -- and often more effective ones at that! Saw a survey last summer that showed 80 percent of U.S. shoppers place more trust in brands that offer customer ratings and reviews. It also found that customers prefer peer reviews over expert reviews by a 6-to-1 margin! It all comes down to trust and believability. We're more inclined to accept a recommendation from a fellow consumer vs. a slick salesperson. Honest, unvarnished information that's provided by customer reviews, testimonials, endorsements and case studies will drive marketing in the future. We all win in that scenario. Becky,
Thanks for your great observations. The line between sellers and consumers continues to soften. More and more, consumers are becoming sales people — and often more effective ones at that! Saw a survey last summer that showed 80 percent of U.S. shoppers place more trust in brands that offer customer ratings and reviews. It also found that customers prefer peer reviews over expert reviews by a 6-to-1 margin! It all comes down to trust and believability. We’re more inclined to accept a recommendation from a fellow consumer vs. a slick salesperson. Honest, unvarnished information that’s provided by customer reviews, testimonials, endorsements and case studies will drive marketing in the future. We all win in that scenario.

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