Comments on: Starbucks: Getting Customers Engaged

By: Laura Peterson

Laura Peterson — Thu, 21 May 2009 00:31:35 +0000

Sorry for being off topic, but I am just starting my website/blog. Why did you choose Wordpress over blogger or any other blog program? I am trying to figure out the best way, since I am not a techy.

By: scott

scott — Thu, 24 Jan 2008 16:27:32 +0000

It takes time to get to know your customers. And it takes a “want to” to get it done. I am always amazed at how easy it is for retailers to develop a reltationship with me. When I had them my credit card, my name is right on the front. But it’s been almost a year since someone who “got it” used my name and made me feel like a friend instead of a customer. These things are easy to do. You’ve just got to have the “want to”.

By: SoCal Barista

SoCal Barista — Wed, 23 Jan 2008 09:51:18 +0000

JD-they now have around 6 or so sugar free syrups-they just added sf mocha and have had at least 3 sf syrups for the last few years. I know it isnt much compared to the rest of the menu, but it’s a start…Also you can get a Lite Frappucino which is made with splenda/no sugar.

By: Brandon

Brandon — Wed, 23 Jan 2008 05:18:56 +0000

How about your local sushi restaurant and the specialty rolls named after loyal customers? How much better could you feel than to have your name on the menu with a roll that you designed? Oh yeah! Now, I have to see how I can do the same with my business….

Thanks for getting the thoughts going, Becky!

By: JD

JD — Tue, 22 Jan 2008 04:15:23 +0000

While Starbucks appears to be socially active and retains a client base with a personal touch. I am really concerned with their apparent indifference to providing dietary choices that may provide a less sugary approach to their menu. Where are the ‘Splenda’ based baked goods. With diabetes on the rise, a new level of dietary needs should be provided. As a newly diagnosed diabetic, I was shocked to find that my favorite “whole wheat raspberry scone” contains 21 grams(metric) or 7 packets of sugar in my scone. Kinda scary. Is this due to cost or an over site? I would be willing to pay the extra to keep a healthy heart. Just some food for thought…

By: Ryan Karpeles

Ryan Karpeles — Tue, 22 Jan 2008 03:16:25 +0000

Very cool story indeed. There are plenty of brands that would shy away from this move, for fear of “hurting the feelings” of their other customers. But those are also the same brands which make a habit of appealing to the masses. Which often hurts you (and your customers) more than it actually helps…

By: Matt Haverkamp

Matt Haverkamp — Tue, 22 Jan 2008 02:03:10 +0000

The simplest things always have the most power.

By: Mack Collier

Mack Collier — Tue, 22 Jan 2008 01:54:55 +0000

“When you have information about your customers that your competitors don’t have, that is a potential competitive advantage. When you use that information to do something for your customers, now you are creating a stronger customer relationship. This is the foundation for loyalty.”

Great story Becky. More than anything, I think this shows that your local Starbucks cares about its customers. That’s pretty rare in retail these days.