Last month, I got a chance to meet another blogger, Brian Solis of PR 2.0, face to face in San Francisco. We had a great conversation, and the next day he asked me if I would be willing to collaborate on his upcoming eBook on, what else, social media.
Here we are one month later, and Brian just launched his eBook today! It is titled, “Customer Service: The Art of Listening and Engagement Through Social Media.” Brian was nice enough to give me billing right on the front cover – thanks, Brian!
If you haven’t read any of Brian’s writings, then you should definitely pick up this eBook. He and I come from a very similar perspective on many things, and his thinking is simply brilliant. If you have read Brian before, then you need to pick this up, as you know what you will be getting – lots of good information! It relates very well to my three key points from my post earlier this week on social media and relationships:
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Social media is one tool in the toolbox for interacting with customers. It will work well if customers are willing to engage in that medium!
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Social media is a great tool to help create and strengthen relationships.
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It is all about the people.
You can download the eBook from Brian’s site or from right here at Customers Rock!
Let us know what you think, and if you have any other examples of using social media to engage and interact with customers, please send them along.
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Interesting blog post. What would you say was the most important marketing factor?