Comments on: Re-Experiencing Starbucks: Update 4 – Little Things

By: Becky Carroll

Becky Carroll — Sat, 29 Mar 2008 17:08:38 +0000

Darren, thank you for coming over and sharing your experiences with Starbucks. Forward-thinking is wonderful, especially if it is tuned to your customers’ wants and needs. Let’s see where Starbucks goes next!

By: darren

darren — Fri, 28 Mar 2008 20:42:27 +0000

I think that the ‘new’ Starbucks customers have a very fresh new face to look forward to. I wrote about my recent (well, Fall 2007) experience with some of the trends I was noticing in the States and then coming up into Canada. I like the forward-oriented thinking…helps keep a brand revitalized. I live in Vancouver, a HUGE coffee city, so we see a lot.

By: Becky Carroll

Becky Carroll — Mon, 17 Mar 2008 22:29:28 +0000

Thanks, Brent. What did you learn from the 2002 case that might help Starbucks focus on today’s experience? I’d love to hear more…

By: Brent Applegate

Brent Applegate — Mon, 17 Mar 2008 17:03:14 +0000

Becky – Really interesting topic! We just did a B-school case in Marketing about Starbucks circa 2002. The focus was especially on difference in perception between long-term and newer Starbucks customers. Be interesting to see how these new steps are received by various customer groups. Cheers!