I spent today with an auditorium full of non-profit marketers as I co-chaired the American Marketing Association’s 10th Annual Cause Conference. There were many smart speakers who shared ideas about branding, marketing, and even social media marketing that Not For Profit organizations can take back and use immediately in their jobs. The day’s most amusing speaker had to be Elaine Fogel. Elaine is a senior contributor for MarketingProfs Daily Fix, and today she previewed her lunchtime keynote speech on marketing mistakes. See her post for two examples of copy-writing gaffes.
How you communicate with your customers/clients/donors is critical to how they view your organization. Whether the communication is written or verbal, brand impressions are made at each interaction. So – take a few minutes to review that email you are sending to multiple clients. Have someone else read over your copy for that newsletter article. Check those call center scripts for plain English!
Make each interaction count. Your customers will thank you for it.
Fun detour: If you enjoy reading other people’s English errors or just like word play, you should grab a copy of one of Richard Lederer’s books. His book Anguished English is a riot! That said, in some ways it is kind of disturbing as well…