Comments on: Re-Experiencing Starbucks: Update 5 – MyStarbucksIdea

By: My Starbucks Idea - What Starbucks Customers Really Want « Customer Insight Blog

Tue, 14 Oct 2008 20:52:06 +0000

[...] My Starbucks Idea first launched early this year, Becky Carroll of Customers Rock noted that customer requests focused on free “loyalty” drinks and free WiFi. Six months later, [...]

By: Becky Carroll

Becky Carroll — Thu, 03 Apr 2008 05:25:33 +0000

Gordon, you are right. Many corporations, big and small, are struggling to tap into social networking. I am glad to see it because it means they want to interact with customers – at least, the most successful endeavors will have that goal in mind.

And I am glad that Starbucks is starting it, too! Kudos to Starbucks for trying. They now need to keep following through.

By: Gordon Whitehead

Gordon Whitehead — Sat, 29 Mar 2008 21:46:36 +0000

I like your insight into Starbucks.

I feel big corporations like Starbucks are struggling to tap into the social networking thing. Traditionally, the likes of Starbucks have never needed or wanted an open relationship with their customers.

But Starbucks has made a start.