Comments on: Instant Customer Connection – The Personal Touch

By: Becky Carroll

Becky Carroll — Tue, 08 Apr 2008 16:08:56 +0000

Todd, thanks for your insight on Tsufit; I will be interviewing her for a blog post soon.

Rkenneth, this is indeed a great example of one-to-one conversations. Even when we are talking to many customers, we have to remember to keep it relevant if we want to create a conversation (not a one-way communication). Thanks for commenting!

Brandon, good to see you again here at Customers Rock! I have blogged often on the power of a thank-you, whether in person or via a note. Notes really do make a difference, as they show someone actually took time to think about you. I am glad that I shared Tsufit’s here.

By: customerservicevoodoo

customerservicevoodoo — Tue, 08 Apr 2008 05:40:26 +0000

The personal note reminds me of something I heard from Kirk Weisler in a presentation in Dallas this month. He shared with us several examples of personal notes and one in particular stayed with me.

**As I am, Kirk is also a huge advocate of handwritten, personal notes. Thank you notes, notes of introduction, and those once in a while reconnecting notes. An email is quick, it is impersonal, and as your post “Where is My Dress?” recounts, can be completely off the mark. Handwritten notes, however, scream, “I CARE ENOUGH ABOUT YOU TO WRITE YOU SOMETHING ON PAPER!” (Excuse the caps, they were needed.)**

Kirk shared a story of a man who came up to him after a presentation he gave last year and pulled out of his wallet a faded, tiny little note that someone had given to him some twenty years ago. The man showed it to Kirk with reverence. He did not open it up, he did not share its contents, but by his manner, Kirk knew that it meant so much to the man.

Not all of our notes will be carried in wallets for two decades, but they will touch us. Tsufit’s did! Thanks for sharing,

Brandon

By: rkenneth

rkenneth — Tue, 08 Apr 2008 00:28:51 +0000

I don’t know Tsufit, but I wish her well with her new book. The handwritten Post-It and the effort that went into crafting the message were more personal, more impressive than an email or text message. To me, marketing is about one-to-one conversations. This is a great example.

By: Todd

Todd — Mon, 07 Apr 2008 20:18:32 +0000

Just be thankful that was Tsufit’s handwriting and not mine. Otherwise you’d still be struggling to read it! I’ve had the good fortune of communicating with Tsufit a lot over the last few months, and she is that sweet and personable ALL the time. I wish her all the success in the world with her book when it goes on sale tomorrow.

By: Becky Carroll

Becky Carroll — Mon, 07 Apr 2008 18:45:41 +0000

Thanks, Daksh! Yes, it is amazing what one little yellow Post-It note can do. Good to see you, Daksh.

By: daksh

daksh — Mon, 07 Apr 2008 18:35:21 +0000

Wow that is great Becky! So, cool on Tsufit’s part

By: Becky Carroll

Becky Carroll — Mon, 07 Apr 2008 18:21:55 +0000

Well, you never know where your words will turn up in show biz! You are very welcome, Tsufit – I only say things I mean.

By: Tsufit

Tsufit — Mon, 07 Apr 2008 18:16:30 +0000

Becky,
If I had known my yellow post-it note scribble was
going to make primetime, I woulda written a bit neater!
Thanks SO much for your kind words!
Glad you liked the Hollywood stamps. I think I must have
personally cleaned out the Canada Post supply.
Tsufit