Comments on: Customers Engage with TurboTax http://customersrock.net/2008/04/15/customers-engage-with-turbotax/ Focusing on customers, their experiences, and how businesses can make sure their customer experiences rock! Fri, 30 Jul 2010 13:43:57 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Profit Site http://customersrock.net/2008/04/15/customers-engage-with-turbotax/comment-page-1/#comment-4810 Profit Site Thu, 08 Apr 2010 18:55:12 +0000 http://customersrock.wordpress.com/?p=474#comment-4810 Have you got to employ a Mastercard to place the order? Have you got to employ a Mastercard to place the order?

]]> By: Eric Brown http://customersrock.net/2008/04/15/customers-engage-with-turbotax/comment-page-1/#comment-2280 Eric Brown Sun, 20 Apr 2008 15:14:53 +0000 http://customersrock.wordpress.com/?p=474#comment-2280 Becky, Hello I really enjoy your blog posts, and this one really speaks to what we are attempting at our small, but boutique apartment management company Urbane Apartments in Royal Oak MI, by creating Urbane Evangelists. We are tapping into our Resident base for things like using Colton, and his CD’s in our Move In Baskets (the guy sounds like Michael Bouble’ and has created his own CD), Nina, is considering taking the On Line Concierge, Aaron is quoting and coming up with creative ideas for murals in Urbane laundry rooms, (his murals look life like) Kenny who took professional grade photos of several Urbane buildings and posted them on the internet as cool Urban Buildings without even being asked, and the list goes on. Urbane has a very unique opportunity regarding our resident profile, they are young, very creative and very talented and they want to engage, all we need to do is help provide them with a suitable platform to do so, and they, the Urbane Evangelists will become Self Marketers for us and help us lead our overall customer base to a place no other can or will, further pushing us to Break from the Pack of the commodity apartment world, and creating our own market. It seems that some sort of contest is a great idea, similar to what Intuit has done. The fact that Intuit has created such Brand Loyalty is pretty amazing Thanks again for the great content, Eric Becky, Hello
I really enjoy your blog posts, and this one really speaks to what we are attempting at our small, but boutique apartment management company Urbane Apartments in Royal Oak MI, by creating Urbane Evangelists. We are tapping into our Resident base for things like using Colton, and his CD’s in our Move In Baskets (the guy sounds like Michael Bouble’ and has created his own CD), Nina, is considering taking the On Line Concierge, Aaron is quoting and coming up with creative ideas for murals in Urbane laundry rooms, (his murals look life like) Kenny who took professional grade photos of several Urbane buildings and posted them on the internet as cool Urban Buildings without even being asked, and the list goes on. Urbane has a very unique opportunity regarding our resident profile, they are young, very creative and very talented and they want to engage, all we need to do is help provide them with a suitable platform to do so, and they, the Urbane Evangelists will become Self Marketers for us and help us lead our overall customer base to a place no other can or will, further pushing us to Break from the Pack of the commodity apartment world, and creating our own market.
It seems that some sort of contest is a great idea, similar to what Intuit has done. The fact that Intuit has created such Brand Loyalty is pretty amazing
Thanks again for the great content, Eric

]]> By: Becky Carroll http://customersrock.net/2008/04/15/customers-engage-with-turbotax/comment-page-1/#comment-2281 Becky Carroll Sat, 19 Apr 2008 00:51:50 +0000 http://customersrock.wordpress.com/?p=474#comment-2281 Scott, thanks for sharing that interesting example! Regardless of what consumers/business people use to prepare their taxes, TurboTax's rapport with their consumers will continue to grow with this kind of engagement. Scott, thanks for sharing that interesting example! Regardless of what consumers/business people use to prepare their taxes, TurboTax’s rapport with their consumers will continue to grow with this kind of engagement.

]]> By: Scott Howard http://customersrock.net/2008/04/15/customers-engage-with-turbotax/comment-page-1/#comment-2282 Scott Howard Fri, 18 Apr 2008 14:09:24 +0000 http://customersrock.wordpress.com/?p=474#comment-2282 For the past few years, we've had a franchise "Liberty Tax" in our area that hires folks to stand on the side of the street dressed as Uncle Sam and the Statue of Liberty. I used them once despite the hokey marketing. Now I use a full time CPA that I trust more than the other options I have, (Including the Box!) For the past few years, we’ve had a franchise “Liberty Tax” in our area that hires folks to stand on the side of the street dressed as Uncle Sam and the Statue of Liberty.

I used them once despite the hokey marketing. Now I use a full time CPA that I trust more than the other options I have, (Including the Box!)

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