Something different drove past us this weekend here in the San Diego area: a Safeco-sponsored truck with a moped, cello, and chair on pedestals. Not just a picture of these things, but the actual objects. It certainly caught my eye, and we snapped a quick shot of it with a cell phone (yes, the text in the photo is in Spanish – the other side was in English, but we would’ve had to run into traffic to get that one!).
I have noticed more and more advertising, from television to radio to mobile billboards touting the ability for customers to make it personal. I grew up on “Have it Your Way at Burger King” jingles, so this may not seem new. Here at Customers Rock!, we always encourage companies to customize their offerings (in the most efficient way, of course). My observation is that companies are finally starting to see this as a differentiator and are advertising it.
However, it won’t really make the desired impact unless the customer knowledge gained from working on personalizing products and services is used to improve the customer’s experience – leading to a longer relationship. In a slowing economy, the strength of these relationships will help companies weather the difficult times. Not slick ads (although this truck really did look pretty cool!).
What do you think?
(Photo credit: T. Carroll)