Comments on: Advertising Trends – It is All About You

By: Hannah Garcia

Hannah Garcia — Sun, 12 Sep 2010 16:05:22 +0000

mobile advertising would be the next wave of the future

By: Becky Carroll

Becky Carroll — Thu, 01 May 2008 23:17:36 +0000

Brent, thanks for commenting! This type of mobile advertising isn’t new, I just haven’t seen it around a lot (Ikea has also done it – check out their vendor GoMobile Advertising to see other examples). It is definitely eye-catching, though!

Funny – hadn’t considered what a wreck with this truck would look like… could definitely be a mixed-up melody.

By: Brent Applegate

Brent Applegate — Wed, 30 Apr 2008 15:35:11 +0000

We’ve been learning in our Marcom class that creativity involved both originality and applicability. Too me, this ad brings in something very original but I don’t exactly see the applicability. Neat concept, though! I would hate to see what would happen if THIS truck ever had a wreck! Aye Caramba!

By: Becky Carroll

Becky Carroll — Wed, 30 Apr 2008 15:29:15 +0000

Bill, you are right – in slower times, one of the best ways to stay away from the price discussion is to have a strong relationship with customers. This economy will definitely start to reveal who has a solid customer base and who has been playing the “I’m cheaper” game.

By: Bill

Bill — Tue, 29 Apr 2008 17:42:57 +0000

I not only think that the strength of their personal relationships will help companies, but the strength (or lack thereof) will be more evident during these slow times. When it’s slow, you can see those companies that have built something instead having us default to our instinct of the lowest price.

By: Becky Carroll

Becky Carroll — Tue, 29 Apr 2008 15:12:01 +0000

Dan, interesting observation on Safeco! They got close to getting it right by doing the photos, but the logos in the background – yuk. They could have carefully watermarked the corner of the photo…

You are right, we should go a little easy on Safeco; they haven’t directly marketed to consumers for years!

Thank you for the comment, Dan!

By: Dan Ness

Dan Ness — Tue, 29 Apr 2008 15:00:59 +0000

Safeco must be targeting San Diego with their latest campaign.
Last weekend, they had a stand at the Encinitas Street Fair.
Their display had an even clearer “it’s all about you” approach. They offered free photos – you, your family photos, you and your dog, whatever. Nobody seemed to be nibbling, though, even though the fair was busy and many other stands were crowded. Maybe people’s unwillingness had something to do with the photo background.
It was plastered with “Safeco”. Yeah, just what I want in my photo.
That’s where they probably missed it – not paying attention to what their customers want and instead pushing their ad messages out and out.
Maybe if they had people sit in that funky moped, cello, chair, truck thing, at least it might look like some avant-garde image?
I suppose it’s worth giving Safeco marketing folks a break, though, since it’s in the middle of an acquisition by Liberty Mutual and who knows which marketers will be left standing…