Comments on: Coldwater Creek Gives Customers the Royal Treatment http://customersrock.net/2008/05/06/coldwater-creek-gives-customers-the-royal-treatment/ Focusing on customers, their experiences, and how businesses can make sure their customer experiences rock! Mon, 15 Mar 2010 16:39:11 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Becky Carroll http://customersrock.net/2008/05/06/coldwater-creek-gives-customers-the-royal-treatment/comment-page-1/#comment-2310 Becky Carroll Wed, 28 May 2008 16:38:52 +0000 http://customersrock.wordpress.com/?p=494#comment-2310 Beth, nice to see another San Diego blogger here! Yes, Coldwater Creek is definitely in-touch with their customers; they even look to hire them for seasonal help - the perfect salesperson. Thanks for coming out and sharing your thoughts. Patty, great to have someone from Coldwater Creek come here to comment. Welcome! I am glad you and your management team liked my story. I would love to interview someone from your company to hear more about your customer focus! I would also love to see some pictures of your tiaras. When are you going to start selling them in the stores? :) Beth, nice to see another San Diego blogger here! Yes, Coldwater Creek is definitely in-touch with their customers; they even look to hire them for seasonal help – the perfect salesperson. Thanks for coming out and sharing your thoughts.

Patty, great to have someone from Coldwater Creek come here to comment. Welcome! I am glad you and your management team liked my story. I would love to interview someone from your company to hear more about your customer focus! I would also love to see some pictures of your tiaras. When are you going to start selling them in the stores? :)

]]> By: Patty Tennant http://customersrock.net/2008/05/06/coldwater-creek-gives-customers-the-royal-treatment/comment-page-1/#comment-2311 Patty Tennant Wed, 28 May 2008 15:09:57 +0000 http://customersrock.wordpress.com/?p=494#comment-2311 As employees of Coldwater Creek, my management team and I were so excited to read your story! Thank you so much for recognizing us as a different kind of company in the way we treat our customers. That, of course, is what we pride ourselves on. P.S. We all have tiaras as well.... :) As employees of Coldwater Creek, my management team and I were so excited to read your story! Thank you so much for recognizing us as a different kind of company in the way we treat our customers. That, of course, is what we pride ourselves on.

P.S. We all have tiaras as well…. :)

]]> By: Beth from Avenue Z http://customersrock.net/2008/05/06/coldwater-creek-gives-customers-the-royal-treatment/comment-page-1/#comment-2316 Beth from Avenue Z Fri, 23 May 2008 23:51:04 +0000 http://customersrock.wordpress.com/?p=494#comment-2316 I've always thought Coldwater Creek did an excellent job of relating to customers. Their catalog descriptions were always spot on. And they had great marketing outreach with very well timed coupons. Bravo to them for yet another standout technique. I’ve always thought Coldwater Creek did an excellent job of relating to customers. Their catalog descriptions were always spot on. And they had great marketing outreach with very well timed coupons. Bravo to them for yet another standout technique.

]]> By: Becky Carroll http://customersrock.net/2008/05/06/coldwater-creek-gives-customers-the-royal-treatment/comment-page-1/#comment-2313 Becky Carroll Thu, 15 May 2008 17:29:27 +0000 http://customersrock.wordpress.com/?p=494#comment-2313 Toby, thanks for adding your sparkle to the discussion (and your pink boa!). Integrated marketing is great, and Coldwater Creek does a lot with direct mail and email marketing. However, I haven't seen much in the way of social media marketing from Coldwater Creek, so I am not sure they would do the Flickr party. But I love the idea! Toby, thanks for adding your sparkle to the discussion (and your pink boa!).

Integrated marketing is great, and Coldwater Creek does a lot with direct mail and email marketing. However, I haven’t seen much in the way of social media marketing from Coldwater Creek, so I am not sure they would do the Flickr party. But I love the idea!

]]> By: Toby http://customersrock.net/2008/05/06/coldwater-creek-gives-customers-the-royal-treatment/comment-page-1/#comment-2312 Toby Thu, 15 May 2008 16:49:23 +0000 http://customersrock.wordpress.com/?p=494#comment-2312 What fun and how very targeted. Coldwater knows it's customers. I agree with Vicki .. integrated programs are so much more effective. Still a puzzle to me why companies would do anything :one lump at a time: So thinking integration and social media wouldn't it be fun to have a 'grown-up tea party' page of Flickr highlighting the day? What fun and how very targeted. Coldwater knows it’s customers. I agree with Vicki .. integrated programs are so much more effective. Still a puzzle to me why companies would do anything :o ne lump at a time: So thinking integration and social media wouldn’t it be fun to have a ‘grown-up tea party’ page of Flickr highlighting the day?

]]> By: Becky Carroll http://customersrock.net/2008/05/06/coldwater-creek-gives-customers-the-royal-treatment/comment-page-1/#comment-2315 Becky Carroll Thu, 15 May 2008 14:32:43 +0000 http://customersrock.wordpress.com/?p=494#comment-2315 Vicki, so glad you left your comment here! I completely agree that Coldwater Creek is in touch with their clients, and I love your "old school meets new cool" line. Not being pushy is one of the best sales techniques, as it helps the customer feel comfortable and know that you care more about them than making the sale. I have heard other women who own tiaras say how great they are; I will have to go to some tiara-testing one of these days! Vicki, so glad you left your comment here! I completely agree that Coldwater Creek is in touch with their clients, and I love your “old school meets new cool” line. Not being pushy is one of the best sales techniques, as it helps the customer feel comfortable and know that you care more about them than making the sale.

I have heard other women who own tiaras say how great they are; I will have to go to some tiara-testing one of these days!

]]> By: Becky Carroll http://customersrock.net/2008/05/06/coldwater-creek-gives-customers-the-royal-treatment/comment-page-1/#comment-2314 Becky Carroll Thu, 15 May 2008 14:30:42 +0000 http://customersrock.wordpress.com/?p=494#comment-2314 Thank you for coming over and sharing your direct marketing views, Suzanne! I think marketing pieces like this work best when they are relevant to the customer and what they expect from the business, and Coldwater Creek knows their customer well. I have my tiara on order... ;) Thank you for coming over and sharing your direct marketing views, Suzanne! I think marketing pieces like this work best when they are relevant to the customer and what they expect from the business, and Coldwater Creek knows their customer well.

I have my tiara on order… ;)

]]> By: smartwomanguides http://customersrock.net/2008/05/06/coldwater-creek-gives-customers-the-royal-treatment/comment-page-1/#comment-2318 smartwomanguides Wed, 14 May 2008 04:16:37 +0000 http://customersrock.wordpress.com/?p=494#comment-2318 I own a tiara and I love it--every woman should own one! I also love integrated marketing techniques where old school meets new cool. By not pushing, Coldwater supported their reduce the stress/relax and enjoy message. It built a lot of trust. I call Coldwater the Tailored Chico's--their clothes are great and I have always been shown the best customer service when I visit there. They are in touch with their clients. Mailings still work for me, especially if they show that they understand me and my needs. Thanks for highlighting how easy it is to do it right. I will be sure to tell my female entrepreneur blog readers about this site so they can learn and enjoy also! Together, we are stronger. Vicki Flaugher, the original SmartWoman I own a tiara and I love it–every woman should own one! I also love integrated marketing techniques where old school meets new cool. By not pushing, Coldwater supported their reduce the stress/relax and enjoy message. It built a lot of trust. I call Coldwater the Tailored Chico’s–their clothes are great and I have always been shown the best customer service when I visit there. They are in touch with their clients.

Mailings still work for me, especially if they show that they understand me and my needs. Thanks for highlighting how easy it is to do it right. I will be sure to tell my female entrepreneur blog readers about this site so they can learn and enjoy also!

Together, we are stronger.
Vicki Flaugher, the original SmartWoman

]]> By: Suzanne Obermire http://customersrock.net/2008/05/06/coldwater-creek-gives-customers-the-royal-treatment/comment-page-1/#comment-2317 Suzanne Obermire Tue, 13 May 2008 00:06:35 +0000 http://customersrock.wordpress.com/?p=494#comment-2317 You absolutely need a tiara! Isn't it great when something pops through the clutter and catches your eye, captures your attention? The right message, from a company you admire, received at the right time works every time. Now, if only it were easy to figure out that magic formula! Thanks, Becky, for sharing this direct marketing success story. You absolutely need a tiara! Isn’t it great when something pops through the clutter and catches your eye, captures your attention? The right message, from a company you admire, received at the right time works every time. Now, if only it were easy to figure out that magic formula!

Thanks, Becky, for sharing this direct marketing success story.

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