Comments on: Blogs Hit the Mainstream http://customersrock.net/2008/07/18/blogs-hit-the-mainstream/ Focusing on customers, their experiences, and how businesses can make sure their customer experiences rock! Tue, 31 Aug 2010 18:26:17 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: jhsml http://customersrock.net/2008/07/18/blogs-hit-the-mainstream/comment-page-1/#comment-2404 jhsml Sat, 19 Jul 2008 08:03:05 +0000 http://customersrock.wordpress.com/?p=540#comment-2404 The use of blogs by people in CEO-type positions - particularly in order to communicate with the wider public rather than just inside the organization on an intranet - is a really interesting phenomenon. Unfortunately, due to potential liability concerns, corporate lawyers seem to be discouraging its growth, afraid that their bosses will inadvertently commit the firm to something inappropriate, or make some other error exposing them to litigation. As a result, posts may be over-vetted, or the CEO-blogs just never get off the ground. But, as you know, there are many companies that do this at differing levels - especially the one you suggest - very successfully. Hopefully it will grow. And you're right - seeing the Army get out front on this (even though it has an "unfair" advantage regarding the potential for litigation) should be an eye-opener for the rest of us. Thanks for such an informative, enjoyable post! The use of blogs by people in CEO-type positions – particularly in order to communicate with the wider public rather than just inside the organization on an intranet – is a really interesting phenomenon. Unfortunately, due to potential liability concerns, corporate lawyers seem to be discouraging its growth, afraid that their bosses will inadvertently commit the firm to something inappropriate, or make some other error exposing them to litigation. As a result, posts may be over-vetted, or the CEO-blogs just never get off the ground.

But, as you know, there are many companies that do this at differing levels – especially the one you suggest – very successfully. Hopefully it will grow. And you’re right – seeing the Army get out front on this (even though it has an “unfair” advantage regarding the potential for litigation) should be an eye-opener for the rest of us.

Thanks for such an informative, enjoyable post!

]]> By: Andrew http://customersrock.net/2008/07/18/blogs-hit-the-mainstream/comment-page-1/#comment-2405 Andrew Sat, 19 Jul 2008 02:24:40 +0000 http://customersrock.wordpress.com/?p=540#comment-2405 Becky, I just found out about this NASA blog today (http://www.opennasa.com/) and was very impressed. Along with everything else that NASA is doing, I think they definitely get it. Becky,

I just found out about this NASA blog today (http://www.opennasa.com/) and was very impressed. Along with everything else that NASA is doing, I think they definitely get it.

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