In one month, the 2008 BlogWorld conference will be taking place in Las Vegas, NV, and I was chosen to moderate a panel this year! In case you aren’t familiar with it, BlogWorld is billed as the world’s largest blogging conference and tradeshow. The way I look at it, it is a great place to come and learn about social media, as many of the sessions go beyond blogging into video, social networking, Twitter, and podcasting.
As for my panel, the title is Creating Customer Loyalty with Social Media. Here is the abstract:
One of the keys to rockin’ customer retention and loyalty is customer engagement. This session shares some of the best practices in combining social media with customer retention programs, an area relatively unexplored by many companies and social media discussions. Social media provides the ideal channel from which to learn about and interact with customers, both commercial and consumer. It is also a great mechanism for deepening customer relationships and empowering customers to become a company’s best advocates. These two areas are especially important to businesses that want to break-through the noise and grow in spite of difficult economic times. Through the use of blogs, video, social networks, and wikis, executing customer retention programs can be cool again!
My Fabulous Panelists
I am so excited to have some great people on my panel. I have two outstanding bloggers, Toby Bloomberg and Brian Solis, who will be sharing their perspectives on how companies are using social media to better serve their customers and build relationships. I also have two brilliant minds from the corporate world, Tony Hsieh of Zappos.com (based in Las Vegas) and Frank Eliason of Comcast. Both of them are leading their companies with new ways of using social media to get closer to their customers, including use of Twitter. Expect to see a lively conversation taking place!
Learn About Social Media
Come and meet us in Las Vegas for BlogWorld. You can use the link in my right sidebar or at the end of my post to save 20% off the price of registration with a special discount code BCYV1PLL (be sure to type this exactly; it is case sensitive) for the first 50 of my readers who sign up before September 1. (And yes, that is an affiliate link – my first foray into this area!) If you are planning to come, or if you are already signed up, leave me a comment. Maybe we can do a Customers Rock! meet-up!