Comments on: Using Social Media for Customer Loyalty, Part 1 http://customersrock.net/2008/09/21/using-social-media-for-customer-loyalty-part-1/ Focusing on customers, their experiences, and how businesses can make sure their customer experiences rock! Sun, 14 Mar 2010 23:34:46 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: makeorbreakmoments.com » Blog Archive » Connect with Customers: Social Media, The Ultimate Customer Service Tool http://customersrock.net/2008/09/21/using-social-media-for-customer-loyalty-part-1/comment-page-1/#comment-2736 makeorbreakmoments.com » Blog Archive » Connect with Customers: Social Media, The Ultimate Customer Service Tool Tue, 14 Oct 2008 12:23:39 +0000 http://customersrock.net/?p=800#comment-2736 [...] part one of Using Social Media to Build Customer Loyalty Becky talks about using social media to keep customers informed and to strengthen relationships.  [...] [...] part one of Using Social Media to Build Customer Loyalty Becky talks about using social media to keep customers informed and to strengthen relationships.  [...]

]]> By: Becky Carroll http://customersrock.net/2008/09/21/using-social-media-for-customer-loyalty-part-1/comment-page-1/#comment-2668 Becky Carroll Mon, 29 Sep 2008 19:07:15 +0000 http://customersrock.net/?p=800#comment-2668 Eric, thank you for your loyal readership and frequent comments! I love the way Urbane Apartments is focusing a large chunk of the marketing budget on existing customers to encourage word-of-mouth evangelism. This is a great strategy, especially in a down economy. On Social Media, we are all learning as we go in some ways, but the base of knowledge we have to work from is growing rapidly! Eric, thank you for your loyal readership and frequent comments! I love the way Urbane Apartments is focusing a large chunk of the marketing budget on existing customers to encourage word-of-mouth evangelism. This is a great strategy, especially in a down economy. On Social Media, we are all learning as we go in some ways, but the base of knowledge we have to work from is growing rapidly!

]]> By: Becky Carroll http://customersrock.net/2008/09/21/using-social-media-for-customer-loyalty-part-1/comment-page-1/#comment-2667 Becky Carroll Mon, 29 Sep 2008 19:02:04 +0000 http://customersrock.net/?p=800#comment-2667 Thanks, Curt, for your comment. I am not sure that anyone is really behind right now, this is all moving very quickly. However, for those companies whose customers are actively using social media, it is imperative to engage where customers are interacting. What kind of people should businesses be hiring? I have seen a lot of companies use interns for social media efforts, and I don't think this is always the best idea. Perhaps pairing an intern with a long-time company employee who knows the brand could work well! Thanks, Curt, for your comment. I am not sure that anyone is really behind right now, this is all moving very quickly. However, for those companies whose customers are actively using social media, it is imperative to engage where customers are interacting.

What kind of people should businesses be hiring? I have seen a lot of companies use interns for social media efforts, and I don’t think this is always the best idea. Perhaps pairing an intern with a long-time company employee who knows the brand could work well!

]]> By: Eric Brown http://customersrock.net/2008/09/21/using-social-media-for-customer-loyalty-part-1/comment-page-1/#comment-2664 Eric Brown Sun, 28 Sep 2008 22:02:55 +0000 http://customersrock.net/?p=800#comment-2664 Becky, Great Post, I concur with Curt that business is behind on adapting to the new concepts of Social Media Marketing. Over the last three years Urbane Apartments have ceased traditional marketing efforts in exchange for a myspace site, a facebook site, YouTube and flickr sites. We also use twitter regularly. To further integrate we started a Social Network site on Ning.com, the Urbane Lobby Our Goal; To provide our residents with an experience and value with a high enough return to create enough Customer Evangelists within our core resident base that they self rent our apartments. We are working hard to lead our resident Influencers within our core resident base, and have transitioned most of our marketing budget inward, to further focus on our existing residents. Only good things have happened from this move. Resident retention has significantly improved, and we have created a forum and a field for the Influencers to participate. Along the path we hope to become Social Media experts based on our experience as to what works for multifamily and what doesn’t. We are learning as we go, but are seeing stellar results. Becky, Great Post,
I concur with Curt that business is behind on adapting to the new concepts of Social Media Marketing. Over the last three years Urbane Apartments have ceased traditional marketing efforts in exchange for a myspace site, a facebook site, YouTube and flickr sites. We also use twitter regularly. To further integrate we started a Social Network site on Ning.com, the Urbane Lobby

Our Goal; To provide our residents with an experience and value with a high enough return to create enough Customer Evangelists within our core resident base that they self rent our apartments. We are working hard to lead our resident Influencers within our core resident base, and have transitioned most of our marketing budget inward, to further focus on our existing residents. Only good things have happened from this move. Resident retention has significantly improved, and we have created a forum and a field for the Influencers to participate. Along the path we hope to become Social Media experts based on our experience as to what works for multifamily and what doesn’t. We are learning as we go, but are seeing stellar results.

]]> By: Fast.Fwd.Innov@tion http://customersrock.net/2008/09/21/using-social-media-for-customer-loyalty-part-1/comment-page-1/#comment-2629 Fast.Fwd.Innov@tion Wed, 24 Sep 2008 20:38:53 +0000 http://customersrock.net/?p=800#comment-2629 <strong>Review of the Internet news for Today...</strong> Google Phone first review, creativity is now inspired by technology, Dell VP listen to 10,000 conversations a day, Social media enhances Customer loyalty, analysis of the latest study from Universal McCann on social media. Here are the links. T-Mobile ... Review of the Internet news for Today…

Google Phone first review, creativity is now inspired by technology, Dell VP listen to 10,000 conversations a day, Social media enhances Customer loyalty, analysis of the latest study from Universal McCann on social media. Here are the links.
T-Mobile …

]]> By: Curt http://customersrock.net/2008/09/21/using-social-media-for-customer-loyalty-part-1/comment-page-1/#comment-2619 Curt Wed, 24 Sep 2008 16:03:25 +0000 http://customersrock.net/?p=800#comment-2619 Excellent post. Colleges are usually behind in teaching the latest marketing trends. But this time, I think businesses are behind .. and way behind. Businesses should be actively hiring leaders in the blogging and social media marketplace because they will become very valuable to the future of their business as traditional marketing moves to Internet marketing. Excellent post. Colleges are usually behind in teaching the latest marketing trends. But this time, I think businesses are behind .. and way behind. Businesses should be actively hiring leaders in the blogging and social media marketplace because they will become very valuable to the future of their business as traditional marketing moves to Internet marketing.

]]> By: Becky Carroll http://customersrock.net/2008/09/21/using-social-media-for-customer-loyalty-part-1/comment-page-1/#comment-2607 Becky Carroll Mon, 22 Sep 2008 14:54:42 +0000 http://customersrock.net/?p=800#comment-2607 Thank you for your comment and for your loyal readership, Lewis! Yes, understanding our customers and their motivations will help us better target all communications, including blogs and other social media tools. If the blog is the main communication tool, one must always work to write posts for the readers and their needs as opposed to our own. At BlogWorld this weekend, some of the speakers suggested gauging reader interest based on comments and activity on certain posts. Once a blogger does this for awhile, they can get very good at understanding readers and better target posts to meet those needs. Thank you for your comment and for your loyal readership, Lewis! Yes, understanding our customers and their motivations will help us better target all communications, including blogs and other social media tools. If the blog is the main communication tool, one must always work to write posts for the readers and their needs as opposed to our own. At BlogWorld this weekend, some of the speakers suggested gauging reader interest based on comments and activity on certain posts. Once a blogger does this for awhile, they can get very good at understanding readers and better target posts to meet those needs.

]]> By: Lewis Green http://customersrock.net/2008/09/21/using-social-media-for-customer-loyalty-part-1/comment-page-1/#comment-2606 Lewis Green Mon, 22 Sep 2008 14:27:49 +0000 http://customersrock.net/?p=800#comment-2606 Good post, Becky. We need to know who is reading our blogs and why if we want to create positive customer interactions. Good post, Becky. We need to know who is reading our blogs and why if we want to create positive customer interactions.

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