Comments on: Social Media and Customer Loyalty: Video Thoughts http://customersrock.net/2008/10/20/social-media-and-customer-loyalty-video-thoughts/ Focusing on customers, their experiences, and how businesses can make sure their customer experiences rock! Fri, 10 Sep 2010 00:21:28 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Becky Carroll http://customersrock.net/2008/10/20/social-media-and-customer-loyalty-video-thoughts/comment-page-1/#comment-2850 Becky Carroll Mon, 10 Nov 2008 05:06:28 +0000 http://customersrock.net/?p=879#comment-2850 Joseph, glad you liked the video with Jim; he is indeed very customer-minded! Graham, I would love to see marketing measurement change! Old-school metrics are not measuring all the right things, especially when it comes to customer focus. Thanks for chiming in! Joseph, glad you liked the video with Jim; he is indeed very customer-minded!

Graham, I would love to see marketing measurement change! Old-school metrics are not measuring all the right things, especially when it comes to customer focus. Thanks for chiming in!

]]> By: Graham Brown http://customersrock.net/2008/10/20/social-media-and-customer-loyalty-video-thoughts/comment-page-1/#comment-2838 Graham Brown Fri, 07 Nov 2008 15:58:52 +0000 http://customersrock.net/?p=879#comment-2838 The whole area of social media and customer loyalty is an interesting one. Most marketers are not geared to measure loyalty, churn, lifetime value, net promoter score etc because the received wisdom finds comfort in the traditional modus operandus - ie cost per, direct marketing etc. Slowly but surely things will change for the better and we'll see a more organic approach to marketing that starts with the investors realizing the value of the right metrics rather than placing all bets on ARPU and market share. The whole area of social media and customer loyalty is an interesting one. Most marketers are not geared to measure loyalty, churn, lifetime value, net promoter score etc because the received wisdom finds comfort in the traditional modus operandus – ie cost per, direct marketing etc. Slowly but surely things will change for the better and we’ll see a more organic approach to marketing that starts with the investors realizing the value of the right metrics rather than placing all bets on ARPU and market share.

]]> By: Joseph Young http://customersrock.net/2008/10/20/social-media-and-customer-loyalty-video-thoughts/comment-page-1/#comment-2756 Joseph Young Wed, 22 Oct 2008 06:04:31 +0000 http://customersrock.net/?p=879#comment-2756 Becky, I think the video with Jim was great! I like his focus on the customer's "pain" and I think that really is the differentiation in our current macroeconomic downturn. Becky, I think the video with Jim was great! I like his focus on the customer’s “pain” and I think that really is the differentiation in our current macroeconomic downturn.

]]> By: Becky Carroll http://customersrock.net/2008/10/20/social-media-and-customer-loyalty-video-thoughts/comment-page-1/#comment-2755 Becky Carroll Tue, 21 Oct 2008 22:21:13 +0000 http://customersrock.net/?p=879#comment-2755 I agree, Glenn! Thanks for adding your thoughts, too. :) I agree, Glenn! Thanks for adding your thoughts, too. :)

]]> By: Glenn http://customersrock.net/2008/10/20/social-media-and-customer-loyalty-video-thoughts/comment-page-1/#comment-2753 Glenn Tue, 21 Oct 2008 16:07:14 +0000 http://customersrock.net/?p=879#comment-2753 Well said, Jim. Well said, Jim.

]]> By: Eric Brown http://customersrock.net/2008/10/20/social-media-and-customer-loyalty-video-thoughts/comment-page-1/#comment-2752 Eric Brown Tue, 21 Oct 2008 15:52:58 +0000 http://customersrock.net/?p=879#comment-2752 Hi Becky There are so many subtle ways in which Social Media help to reinforce and create great customer experiences One of our residents made and posted a video to our Social Network Site, the UrbaneLobby.com, of just them grilling out. Seems kind of silly, but prospects view those and see examples of residents having fun. These types of customer engagements are far and away more effective at promoting our product offerings than any traditional marketing campaign. Hi Becky
There are so many subtle ways in which Social Media help to reinforce and create great customer experiences One of our residents made and posted a video to our Social Network Site, the UrbaneLobby.com, of just them grilling out. Seems kind of silly, but prospects view those and see examples of residents having fun. These types of customer engagements are far and away more effective at promoting our product offerings than any traditional marketing campaign.

]]> By: Five in the Morning 102108 « StickyFigure http://customersrock.net/2008/10/20/social-media-and-customer-loyalty-video-thoughts/comment-page-1/#comment-2750 Five in the Morning 102108 « StickyFigure Tue, 21 Oct 2008 10:59:55 +0000 http://customersrock.net/?p=879#comment-2750 [...] How can social media help with customer loyalty? Becky Carroll over at Customers Rock! begins a brief series this week, with quickie videos (at this link - a video from Jim Kukral). Anything Becky produces is worth your attention. [...] [...] How can social media help with customer loyalty? Becky Carroll over at Customers Rock! begins a brief series this week, with quickie videos (at this link – a video from Jim Kukral). Anything Becky produces is worth your attention. [...]

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