Comments on: What Does Brand Look Like in a Digital World? http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/ Focusing on customers, their experiences, and how businesses can make sure their customer experiences rock! Fri, 30 Jul 2010 13:43:57 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Rob Wolfe http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/comment-page-1/#comment-4855 Rob Wolfe Tue, 20 Apr 2010 14:51:30 +0000 http://customersrock.net/?p=1074#comment-4855 Interesting article. I recently posted a related article on brand ownership, suggesting that clients/customers own your brand, and touching on the effects of social media. If you're interested: http://robwolfemba.wordpress.com/2010/04/19/your-clients-own-your-brand/ Rob Wolfe twitter.com/wolferob PS: By the way, I always enjoy your postings. Customers Rock! is included in my BlogRoll. Interesting article. I recently posted a related article on brand ownership, suggesting that clients/customers own your brand, and touching on the effects of social media. If you’re interested:
http://robwolfemba.wordpress.com/2010/04/19/your-clients-own-your-brand/

Rob Wolfe
twitter.com/wolferob

PS: By the way, I always enjoy your postings. Customers Rock! is included in my BlogRoll.

]]> By: Savoya http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/comment-page-1/#comment-4653 Savoya Thu, 04 Mar 2010 04:35:19 +0000 http://customersrock.net/?p=1074#comment-4653 These elephants reminded me of the cities of India with its architecture and urbanism exotic. These elephants reminded me of the cities of India with its architecture and urbanism exotic.

]]> By: Jacob Bradley http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/comment-page-1/#comment-4441 Jacob Bradley Thu, 04 Feb 2010 10:54:42 +0000 http://customersrock.net/?p=1074#comment-4441 Nice blog, keep up the good work and thank you for sharing. :) Nice blog, keep up the good work and thank you for sharing. :)

]]> By: A few of my favorite blogs, Part I – Customer Experience - the customer experience for profit blog http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/comment-page-1/#comment-3816 A few of my favorite blogs, Part I – Customer Experience - the customer experience for profit blog Thu, 22 Oct 2009 21:00:13 +0000 http://customersrock.net/?p=1074#comment-3816 [...] What does brand look like in a digital world [...] [...] What does brand look like in a digital world [...]

]]> By: Cleaners Edinburgh http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/comment-page-1/#comment-3692 Cleaners Edinburgh Wed, 23 Sep 2009 10:34:14 +0000 http://customersrock.net/?p=1074#comment-3692 Building a successful brand on the Internet is usually even harder than in the 'real life'. People have learnt that before making a purchase they should visit a number of customer review sites, maybe digg a bit in search for any opinions about the tradesmen. So those companies who do not care so much about customer experience nor monitor other sites, may be really dissapointed to see that even one unhappy customer made them loose hundreds. On the other hand, developing an online brand is easier because thanks to social networks it is not only you who work on it, but other web users (not necessarily your customers). Building a successful brand on the Internet is usually even harder than in the ‘real life’. People have learnt that before making a purchase they should visit a number of customer review sites, maybe digg a bit in search for any opinions about the tradesmen. So those companies who do not care so much about customer experience nor monitor other sites, may be really dissapointed to see that even one unhappy customer made them loose hundreds.
On the other hand, developing an online brand is easier because thanks to social networks it is not only you who work on it, but other web users (not necessarily your customers).

]]> By: sam http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/comment-page-1/#comment-3677 sam Mon, 21 Sep 2009 13:31:50 +0000 http://customersrock.net/?p=1074#comment-3677 Customers are taking center stage in branding.Customers are giving leads instead of being led 100% by the brands. Good post. Customers are taking center stage in branding.Customers are giving leads instead of being led 100% by the brands. Good post.

]]> By: aydın erkek öğrenci yurtları http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/comment-page-1/#comment-3554 aydın erkek öğrenci yurtları Tue, 11 Aug 2009 22:21:14 +0000 http://customersrock.net/?p=1074#comment-3554 How did you come up with this unique idea Becky? Reading customers experiences will, in one way or the other, help us too. This page truly rocks!s How did you come up with this unique idea Becky? Reading customers experiences will, in one way or the other, help us too. This page truly rocks!s

]]> By: Kate http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/comment-page-1/#comment-3516 Kate Sun, 02 Aug 2009 22:11:44 +0000 http://customersrock.net/?p=1074#comment-3516 Great post. I have to wonder how much of this is really not new, we're just catching onto it now. Your brand was never really completely yours, even direct word of mouth was a factor before the digital age. Its just enhanced. Great post. I have to wonder how much of this is really not new, we’re just catching onto it now. Your brand was never really completely yours, even direct word of mouth was a factor before the digital age. Its just enhanced.

]]> By: @Iconic88 http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/comment-page-1/#comment-3224 @Iconic88 Thu, 26 Feb 2009 01:56:48 +0000 http://customersrock.net/?p=1074#comment-3224 Rocking post B!! I agree, engagement of customers does improve (or in some cases worsens) the experience especially if it turns into spam. Engagement means dialogue and discussion, a 2-way relationship. If you improve the quality of the engagement, you inherently increase the level of trust in you and the brand. You can do this by responding positively to customer feedback and giving more value, in terms of helpful information, to your client. One of the best things about the digital world, you can personalise your relationship by addressing people by their name. People who feel respected and feel like they've been listened to will likely increase their custom. All the best!! Rocking post B!!

I agree, engagement of customers does improve (or in some cases worsens) the experience especially if it turns into spam. Engagement means dialogue and discussion, a 2-way relationship.

If you improve the quality of the engagement, you inherently increase the level of trust in you and the brand. You can do this by responding positively to customer feedback and giving more value, in terms of helpful information, to your client.

One of the best things about the digital world, you can personalise your relationship by addressing people by their name. People who feel respected and feel like they’ve been listened to will likely increase their custom.

All the best!!

]]> By: laptop repair pompano beach http://customersrock.net/2009/01/08/what-does-brand-look-like-in-a-digital-world/comment-page-1/#comment-3201 laptop repair pompano beach Mon, 16 Feb 2009 03:12:31 +0000 http://customersrock.net/?p=1074#comment-3201 How did you come up with this unique idea Becky? Reading customers experiences will, in one way or the other, help us too. This page truly rocks! How did you come up with this unique idea Becky? Reading customers experiences will, in one way or the other, help us too. This page truly rocks!

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