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	<title>Customers ROCK! &#187; Guest bloggers</title>
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	<link>http://customersrock.net</link>
	<description>FOCUSING ON CUSTOMERS, THEIR EXPERIENCES, AND HOW BUSINESSES CAN MAKE SURE THEIR CUSTOMER EXPERIENCES ROCK!</description>
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		<title>Customer Service Through Social Media: The game has changed</title>
		<link>http://customersrock.net/2011/10/18/customer-service-through-social-media-the-game-has-changed/</link>
		<comments>http://customersrock.net/2011/10/18/customer-service-through-social-media-the-game-has-changed/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 01:53:29 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Guest bloggers]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Harry Rollason]]></category>
		<category><![CDATA[Useful Social Media]]></category>

		<guid isPermaLink="false">http://customersrock.net/?p=2294</guid>
		<description><![CDATA[Today&#8217;s post is written by a guest blogger, Harry Rollason. Harry is with Useful Social Media, and I will be presenting at their New York Conference on Social Media and Customer Service next week. Plus, Harry interviewed me about my book, The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing [...]]]></description>
			<content:encoded><![CDATA[<p><em><img class="alignleft size-thumbnail wp-image-2296" title="twitter-customer-service" src="http://customersrock.net/wp-content/uploads/2011/10/twitter-customer-service-150x150.png" alt="" width="150" height="150" />Today&#8217;s post is written by a guest blogger, Harry Rollason. Harry is with <a title="Useful Social Media" href="http://usefulsocialmedia.com" target="_blank">Useful Social Media</a>, and I will be presenting at their <a title="Useful Social Media conference on customer service" href="http://usefulsocialmedia.com/customerservice/?utm_source=usefulsocialmedia.com&amp;utm_medium=Head%2BEvent%2BListing&amp;utm_campaign=Conf%2BListing" target="_blank">New York Conference on Social Media and Customer Service</a> next week. Plus, <a title="Becky Carroll interview with Useful Social Media" href="http://usefulsocialmedia.com/customerservice/speaker-interview.shtml?utm_source=Tuesday%2BUpdate&amp;utm_medium=Newsletter&amp;utm_campaign=Newsletter" target="_blank">Harry interviewed me</a> about my book, <a title="The Hidden Power of Your Customers book" href="http://www.amazon.com/gp/product/1118018214/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;tag=cusroc-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118018214" target="_blank">The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers</a>. Here is some food for thought from Harry.<br />
</em></p>
<p>The rise of social media has changed customer service beyond recognition.</p>
<p>In today’s competitive landscape, customer service is more important than ever. A company’s reputation for satisfying their customers has never been so valuable.</p>
<p>It’s worth pointing out that it takes three times as much internal resources to acquire a new customer as it does to retain one. In these lean times it puts an awful lot of pressure on companies to ensure retention rates are as high as possible. And good customer service is a great tool to do this.</p>
<p>But are companies getting it? Does it look like big corporates are responding to this change in the landscape?</p>
<p>The short answer is no:</p>
<ul>
<li>Over 58% of tweeters who have tweeted about a bad experience have never received a response from the offending company</li>
<li>55% of consumers expect a response the same day to an online complaint – yet only 29% receive one</li>
<li>43% of consumers say that companies should use social media to solve customers’ problems</li>
</ul>
<p>These statistics lay out clearly how the game has changed. Customers will no longer be happy with ‘old style’ customer service. To satisfy your customers, it’s essential to have a responsive social media presence.</p>
<p>To be fair, things are changing. By the end of the year, 75% of US-based companies expect to use social media for customer service. It’s a reaction to the changing game. Gone are the days when social media was all about marketing through Twitter and Facebook. It’s now an integral tool to ensure you are responsive not reactive, contactable not aloof and authentic not robotic. And increasingly, it’s about solving customer’s issues in real time through social channels, showing your dedication and transparency to your customers.</p>
<p>I ramble I know, as I have a tendency of doing, but there is a reason for my rant. On my return back to the office last week – having recently returned from #CSMSF and #CSMNY – I stumbled across some great examples of companies embracing the power of social media for customer service and I thought I would share them with you. It looks like companies are trying to solve this problem, but aren’t quite there yet. So maybe I can help.</p>
<p>We’ve got some free presentations from Gina Debogovich, Director and Social Media Leader from BestBuy – on how BestBuy have rolled out Twelpforce and made it company policy. And Baochi Nguyen, PR and Social Media Manager from Boingo on the best ways to create a customer service centric policy at your company – all interesting stuff!</p>
<p><a href="http://usefulsocialmedia.com/customerservice/freebies.shtml?utm_source=Customers%2BROCK&amp;utm_medium=Blog%2BPost&amp;utm_campaign=Customers%2BROCK%2BBlog%2BPost">You can grab a copy of both presentations by heading here</a>.</p>
<p>Or if you would rather talk than read – then connect with me at <a title="Harry Rollason Twitter" href="http://twitter.com/HRollasonUSM" target="_blank">@HRollasonUSM</a> or drop some feedback in the comments below!</p>
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		<title>The Old College Try</title>
		<link>http://customersrock.net/2011/08/05/the-old-college-try/</link>
		<comments>http://customersrock.net/2011/08/05/the-old-college-try/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 12:49:58 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Guest bloggers]]></category>
		<category><![CDATA[GregMeyer Avis]]></category>

		<guid isPermaLink="false">http://customersrock.net/?p=2103</guid>
		<description><![CDATA[Today, I have a special guest blogger, Greg Meyer. Greg and I are kindred spirits when it comes to customer experience, and I asked him to share a recent car rental story and the lessons one can learn from it. Thanks, Greg. You rock! The Old College Try &#8220;Do, or do not. There is no [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://customersrock.net/wp-content/uploads/2011/08/gregmeyer.jpg"><img class="alignleft size-thumbnail wp-image-2109" title="Customer service" src="http://customersrock.net/wp-content/uploads/2011/08/gregmeyer-150x150.jpg" alt="" width="150" height="150" /></a>Today, I have a special guest blogger, <a title="Contact Greg" href="http://twitter.com/grmeyer" target="_blank">Greg Meyer</a>. Greg and I are kindred spirits when it comes to customer experience, and I asked him to share a recent car rental story and the lessons one can learn from it. Thanks, Greg. You rock!</p>
<p><strong>The Old College Try</strong></p>
<p>&#8220;Do, or do not. There is no try&#8221; -<a href="http://twitter.com/yoda" target="_blank"><em>@yoda</em></a></p>
<div><em>&#8220;We try harder&#8221; -</em><a href="http://twitter.com/aviswetryharder" target="_blank"><em>@avis</em></a></div>
<p></p>
<div>It&#8217;s really challenging to &#8220;speak with one voice&#8221; as a company,  whether your company is small, large, or anywhere in between. I recently  had an experience with a major car rental company that left me  appreciative of individual effort and frustrated at the inability of the  company to meet the needs of the customer.</div>
<p><strong>So, what happened?</strong></p>
<div>I had a small crisis &#8211; a flat tire on the way to an important meeting while traveling on business to <a href="http://rim.com/" target="_blank">Research in Motion</a> headquarters  in Waterloo, Ontario. I called Roadside Assistance, and my expectation  was that Avis would send a crew to fix my tire. They actually told me to  fix it myself and that there were tools in the trunk to accomplish the  task.</div>
<p></p>
<div><strong>Lesson #1 &#8211; The Company Process Doesn&#8217;t Always Benefit the Customer</strong></div>
<div>The representative from Avis wasn&#8217;t necessarily wrong &#8211; he was  following a script that suggested what he should do when someone calls  in with a flat tire &#8211; but he wasn&#8217;t able (or willing) to see things from  my point of view. I didn&#8217;t want to learn a new process, use any tools,  or to do work because my day was already full.</div>
<p></p>
<div><strong>Lesson #2 &#8211; Help can come from an Unexpected Place</strong></div>
<div>Lauren (the building receptionist) went above and beyond my  expectations by finding a local Avis rep when he was returning another  car and escalating the issue to the local sales manager Chris. Chris  showed up and brought me a new car &#8211; a Kia Soul &#8211; and was very pleasant.  I was ecstatic and wanted to shout everyone&#8217;s praises to the whole  world. And I <a href="http://gregmeyer.wordpress.com/2011/06/20/avis-delivers-the-awesome-or-how-i-got-to-drive-the-kia-hamster-car/" target="_blank">did</a>.</div>
<p></p>
<div><strong>Lesson #3 &#8211; Oops, Everyone&#8217;s not on the same page</strong></div>
<div>I drove off into the sunset with a new rental car and went along my  merry way. Everything&#8217;s great, right? Not quite &#8211; when I returned home  to the states I got a bill to replace the tire. Huh? After a few emails  to figure out what was going on, I found that because my corporate  office advises me to decline the rental car-provided insurance,  incidents like a flat tire are &#8220;rotten luck&#8221; and need to be paid out of  pocket.</div>
<p></p>
<div>I wrote to <a href="http://twitter.com/aviswetryharder" target="_blank">@AvisWeTryHarder</a> and  explained to Ann Smith (the social media representative) that this  outcome was silly, that I shouldn&#8217;t need to pay it, and that she should  fix it. She did (eventually), but she wasn&#8217;t able to do so immediately  (by policy.) And the overall experience was one of confusion, rather  than triumph at great service and heroic efforts by a few people.</div>
<div><strong><br />
</strong></div>
<div><strong>What did I learn?</strong></div>
<div>Avis resolved my issue and I didn&#8217;t have to pay for the flat tire  (yay!) There were a few key lessons that I gleaned from this experience,  including:</div>
<ol>
<li><em>It&#8217;s hard to speak with one voice</em> &#8211; even if everything goes  right, training your employees to understand the complexities of a  situation and how to use common sense is difficult to train, so you&#8217;ve  got to hire for attitude;</li>
<li><em>The customer decides if it was a good experience</em> &#8212; customers don&#8217;t care <em>why</em> it went wrong, they just want you to fix it. Or explain very clearly why you can&#8217;t fix it and to offer a good alternative;</li>
<li><em>There might be good substitutes, but it&#8217;s hard to think of them sometimes </em>-  I could have called AAA Auto Club, but I didn&#8217;t realize that they would  cover me while traveling in Canada. In this case heroic effort won the  day.</li>
</ol>
<div><strong>What&#8217;s the impact of the &#8220;old college try&#8221;?</strong></div>
<div>The customer doesn&#8217;t care whether you try harder. The customer cares whether you get it done. Yoda wins.</div>
<div><em>About Greg Meyer: Greg delights  customers and tries to provide the best customer  experience possible by  listening, providing support, and solving  problems. He is  a startup veteran of several early stage companies  including Gist  (acquired by Research in Motion.) In addition to his  ability to  translate simultaneously between English and Geek, Greg  likes to draw  things and take pictures of signs. You can contact  Greg at <a href="http://twitter.com/grmeyer" target="_blank">@grmeyer</a>. </em><em>(photo by <a href="http://flickr.com/photos/gregmeyer" target="_blank">http://flickr.com/photos/gregmeyer</a>)</em></div>
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		<title>Is Your &#8220;Lack of Remarkable&#8221; Preventing Customer Loyalty?</title>
		<link>http://customersrock.net/2010/07/28/is-your-lack-of-remarkable-preventing-customer-loyalty/</link>
		<comments>http://customersrock.net/2010/07/28/is-your-lack-of-remarkable-preventing-customer-loyalty/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 01:35:48 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Guest bloggers]]></category>

		<guid isPermaLink="false">http://customersrock.net/?p=1538</guid>
		<description><![CDATA[Today we have a guest blogger with us here on Customers Rock!, Nate Bagley. Nate is the Social Media Expert at Mindshare Technologies. Mindshare is a leader in the Voice of the Customer industry, helping companies foster consumer satisfaction, build customer loyalty, and support employee retention. Click here to learn more about Mindshare. Is Your [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://customersrock.net/wp-content/uploads/2010/07/target-photo.jpg"><img class="alignleft size-thumbnail wp-image-1541" title="target photo" src="http://customersrock.net/wp-content/uploads/2010/07/target-photo-150x150.jpg" alt="target photo" width="150" height="150" /></a>Today we have a guest blogger with us here on Customers Rock!, Nate Bagley. Nate is the Social Media Expert at Mindshare Technologies. Mindshare is a leader in the Voice of the Customer industry, helping companies foster consumer satisfaction, build customer loyalty, and support employee retention. Click <a href="http://www.mshare.net/mindshareintro/mshare-demo.html">here</a> to learn more about Mindshare.</p>
<h3>Is Your &#8220;Lack of Remarkable&#8221; Preventing Customer Loyalty? by Nate Bagley</h3>
<p>The most important aspect of any customer-driven business is <strong>consistency</strong>. If you cannot provide a consistent experience, it is impossible to generate loyalty within your customers. Without loyal customers, a business is just a whole lot of wasting assets.</p>
<p>The businesses that thrive despite a struggling economy, intense competition, or market saturation are those who have built intense customer and employee loyalty.</p>
<p>The best way to create loyal relationships is rather simple: <strong>You must measure the customer experience continuously.</strong> Measuring your customers’ feedback and acting on any inconsistencies (both good and bad) should be how you approach your business every day!</p>
<p>Recently, I attended a sports themed restaurant to watch the World Cup match between England and the United States. By the middle of the first half, the restaurant was packed with crazed fans… standing room only. I kept an eye on our server as she tended to dozens of guests within her section. She remained pleasant, yet incredibly busy.</p>
<p>Somehow, through all of the tumult, she managed to check on our table every few minutes. When she noticed our cups were running low on water, she brought us a pitcher, knowing she wouldn’t have time to fill them individually. She kept us happy, assessed our needs, and did it with a smile, despite having to work a section that was far over capacity.</p>
<p>Will we be returning? You bet we will, especially if every subsequent experience is of the same caliber as this one.</p>
<p><strong>How can this restaurant chain ensure that every location provides the same level of service consistently to every customer?</strong> <strong>How can they make sure every staff member within the organization is consistently hitting customer service home runs like this?</strong> They must set a standard and then measure as many transactions as possible against it until they are consistently hitting the mark. The easiest way to identify irregularities in customer experience is through customer feedback. You must consistently listen to what customers are saying! Keep doing the things they love, and improve the things they don’t.</p>
<p>“When we measure satisfaction, what we’re really measuring is the difference between what a customer expects, and what a customer perceives he gets.” <em>(“The Experience Economy,” Joseph Pine II &amp; James H. Gilmore</em>)</p>
<p>What are you doing to provide a <strong>consistently</strong> remarkable experience for every transaction in your business?</p>
<p>(Flickr Photo Credit: <a title="ogimogi on flickr" href="http://www.flickr.com/photos/ogimogi/2223450729/" target="_blank">ogimogi</a>)</p>
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		<title>The Ultimate Customer Compliment</title>
		<link>http://customersrock.net/2010/03/22/experts-corner-the-ultimate-customer-compliment/</link>
		<comments>http://customersrock.net/2010/03/22/experts-corner-the-ultimate-customer-compliment/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 04:57:29 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Expert's Corner]]></category>
		<category><![CDATA[Guest bloggers]]></category>
		<category><![CDATA[Marketing Blogs]]></category>
		<category><![CDATA[Michael Sansolo]]></category>
		<category><![CDATA[movies]]></category>

		<guid isPermaLink="false">http://customersrock.net/?p=1476</guid>
		<description><![CDATA[Today&#8217;s guest blogger is Michael Sansolo, author of The Big Picture: Essential Business Lessons from the Movies. Michael Sansolo is a consultant and frequent speaker for the food retail industry, and is a contributing editor and weekly columnist for MorningNewsBeat.com, a daily newsletter on the retail industry. The Ultimate Customer Compliment There is one simple [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://customersrock.net/wp-content/uploads/2010/03/movie-theater.jpg"><img class="alignleft size-full wp-image-1482" title="movie theater" src="http://customersrock.net/wp-content/uploads/2010/03/movie-theater.jpg" alt="movie theater" width="92" height="100" /></a>Today&#8217;s guest blogger is <a title="Michael Sansolo website" href="http://michaelsansolo.com" target="_blank">Michael Sansolo</a>, author of <a href="http://www.amazon.com/gp/product/0971154287?ie=UTF8&amp;tag=cusroc-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0971154287">The Big Picture: Essential Business Lessons from the Movies</a><img style="border:none !important; margin:0px !important;" src="http://www.assoc-amazon.com/e/ir?t=cusroc-20&amp;l=as2&amp;o=1&amp;a=0971154287" border="0" alt="" width="1" height="1" />. Michael Sansolo is a consultant and frequent speaker for the food retail industry, and is a contributing editor and weekly columnist for <a title="morningnewsbeat.com" href="http://morningnewsbeat.com" target="_blank">MorningNewsBeat.com</a>, a daily newsletter on the retail industry.</p>
<h3>The Ultimate Customer Compliment</h3>
<p>There is one simple line of praise that every business should seek when it comes to gauging the customer experience. It happens when one customer gladly recommends a store, product or service to someone else.</p>
<p>In our new book, <em>The Big Picture: Essential Business Lessons from the Movies,</em> my co-author Kevin Coupe and I argue that we can use popular films to tell highly descriptive stories to drive our businesses. And there is one movie scene on customer service that stands out for all time when it comes to winning customer recommendations.</p>
<p>Recall the most famous scene from the movie <em>When Harry Met Sally</em>. It takes place in a restaurant, and Harry, played by Billy Crystal, boasts about his prowess as a lover. Sally, played by Meg Ryan, asks how he can be so certain. Harry says he can tell, but Sally is skeptical.</p>
<p>In a scene of hilarity rivaled by few moments in movie making, Sally proceeds to experience what appears to be physical ecstasy despite the face she is sitting in a restaurant. Her movements, moans and groans draw the attention of everyone sitting around her as Sally presses on until she concludes with what can only be described as a sexual climax. And then she calmly returns to eating, having made her point that Harry doesn’t really know if his lovers are satisfied.</p>
<p>But that’s only the set up. Within seconds, the camera focuses on a much older woman sitting behind Sally, who was interrupted in the middle of ordering her meal. Asked what she wants, the woman points to Sally and says, “I’ll have what she’s having.”</p>
<p>It’s hilarious. And it’s a great statement on customer service.</p>
<p>Great customer service makes other shoppers want to get involved. Great customer service generates word of mouth, new clients, and a reputation that can’t be beat.  Great customer service makes others say, “I’ll have what she’s having.”</p>
<p>Every business should seek to build that moment. They should seek to provide an explosion of customer delight that draw attention and raves. In fact, we should crave the “I’ll have what she’s having” compliment from trading partners, employees, and more.  We all want our business to be the admired business and the one that others want to work with or for.</p>
<p>On screen it’s an easy moment. Inside a business it is anything but. One premise of <em>The Big Picture</em> is that businesspeople can use film moments to build success stories.  Consider showing the restaurant scene to your employees and ask them what it would take to win that moment of envy.</p>
<p>The simple truth is that great customer service is so easily achieved, but also easily ignored because being average is usually good enough. However, an extra smile, courtesy or show of personality can go a long way.</p>
<p>A few weeks back I was in an Aldi Supermarket in Illinois watching customers. Aldi is known for extremely low prices. The stores have few items and few employees, so service is non-existent. But on this day, the young woman at the cash register was making magic happen.</p>
<p>As customers came through her lane she could have handled them quickly and accurately, and that would have been acceptable. But she did more, complimenting them on their product choices. With one simple move, she elevated the checkout experience and made each shopper feel special. It cost nothing and took almost no time.</p>
<p>Now imagine an Aldi shopper sharing that moment with a friend who had an ordinary shopping trip somewhere else the same day. In short, that cashier made others say, “I’ll have what she’s having.” That’s going to lead to new shoppers, new sales, and new success.</p>
<p>And just like that, an ordinary day becomes a happy story about customer service.  <em>The Big Picture: Essential Business Lessons from the Movies</em> is loaded with lessons like that.  We hope you’ll like it. More importantly, we hope those around you will see you enjoy it and will say to themselves, “I’ll have what she’s having.”</p>
<p>Photo credit:</p>
<div><a rel="cc:attributionURL" href="http://www.flickr.com/photos/35188692@N00/">http://www.flickr.com/photos/35188692@N00/</a> / <a rel="license" href="http://creativecommons.org/licenses/by/2.0/">CC BY 2.0</a></div>
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		<title>Expert&#8217;s Corner: Chip Bell on Unconditional Customer Service</title>
		<link>http://customersrock.net/2010/02/12/experts-corner-chip-bell-on-unconditional-customer-service/</link>
		<comments>http://customersrock.net/2010/02/12/experts-corner-chip-bell-on-unconditional-customer-service/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 07:02:44 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Expert's Corner]]></category>
		<category><![CDATA[Guest bloggers]]></category>
		<category><![CDATA[Chip Bell]]></category>
		<category><![CDATA[Ramen Girl]]></category>

		<guid isPermaLink="false">http://customersrock.net/?p=1459</guid>
		<description><![CDATA[Today I am pleased to feature another guest post by Chip Bell. If you have seen the movie Ramen Girl (and even if you haven&#8217;t!), you will relate to this post. The parallels he draws between passionate cooking and customer service will be something you will noodle on for awhile. Chip is the author, with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://customersrock.net/wp-content/uploads/2010/02/Noodles.jpg"><img class="alignleft size-thumbnail wp-image-1463" title="Noodles" src="http://customersrock.net/wp-content/uploads/2010/02/Noodles-150x150.jpg" alt="Noodles" width="150" height="150" /></a>Today I am pleased to feature another guest post by Chip Bell. If you have seen the movie Ramen Girl (and even if you haven&#8217;t!), you will relate to this post. The parallels he draws between passionate cooking and customer service will be something you will noodle on for awhile.</p>
<p>Chip is the author, with John R. Patterson, of the book <em>Take Their Breath Away: How Imaginative Service Creates Devoted Customers</em>. He can be reached through <a onclick="javascript:pageTracker._trackPageview('/outbound/article/www.taketheirbreathaway.com');" href="http://www.taketheirbreathaway.com/">www.taketheirbreathaway.com</a>.</p>
<h2>Unconditional Customer Service by Chip Bell</h2>
<p>Ramen is a traditional Japanese noodle dish that, well prepared, is a highly desired delicacy.  That’s the back story for the movie, <em>The Ramen Girl</em>.  A young woman finds herself in Tokyo and wants to understudy a master ramen chef who speaks no English; she speaks no Japanese.  He is impatient and demanding; she works hard to be perfect.  The climax of the movie (without giving too much away) happens when the frustrated chef takes the equally frustrated protégé to visit his mother, the person who taught him to be a great ramen chef.</p>
<p>Creating ramen, the mother tells the young women, is not about mixing ingredients in the proper proportion and cooking the broth at the right temperature.  In order to make a dish that connects your heart to your customer’s heart, you must put your soul into the preparation and presentation, not just your smarts and sweat.  It was a turning point.  The woman let go of her pursuit of precision and embraced the “from the heart” expression of her spirit.  Great customer service is like preparing ramen.</p>
<p><strong>Step One:  Learn to Cook</strong></p>
<p>There has always been a major difference “being a cook” and “being a chef.”  Cooks follow food recipes; chefs fashion cuisine creations.  We spent an evening with Tim Love, a world famous Southwest chef.  He had defeated the “Iron Chef” on the popular TV program.  “Before you can become a chef,” he described to us over roasted portabella mushrooms he had prepared, “you must first learn to cook.”  A good cook makes sure they have the right ingredients, the proper utensils, and have the oven set on the correct temperature.</p>
<p>Great service starts with the fundamentals of your quality service.  Bank customers want accuracy; hospital patients desire cleanliness, and airline passengers expect safety.  I call it service air.  We pay little attention to the air we breathe until it is removed or threatened.  Think we can think of nothing else.  Think about all the wasted energy creating a great service experience only to have it erased from the customer’s mind because something fundamental is mishandled.  Think of them as service condiments.  No salt and pepper on the perfectly set banquet table can remove the gourmet from the experience.</p>
<p><strong>Step Two:  Remember the Goal</strong></p>
<p>Then, without losing sight of “the right ingredients in the broth,” put your energy into your customer’s needs and hopes.  Service is not about you, it is about assisting another in a way that makes a difference while making an impression.  Great service is all about thinking of fashioning a delightful outcome by serving through the customer’s eyes.  It is not ever about what is easiest for the service provider; it is always about crafting processes and procedures that enable the service provider to make it great for the customer.</p>
<p>Who benefits from bills sent at the end of the month, opening and closing hours, paperwork of any sort, phone trees (punch 2 if you want…) and hold times.  If the customer could be in charge of designing “service their way,” how would it change.  Granted, no organization can turn service process design completely over to customers.  And, some of those forms are required by regulators who can pull a license or close a business if there is an absence of compliance.  Yet, our quest for efficiency sometimes entices us to forget to wear the “customer hat” when designing how service will occur.</p>
<p><strong>Step Three:  Lose Yourself</strong></p>
<p>Francis Coppola is one of this century’s best film directors.   Even folks who cannot recall his name, know his films—<em>The Godfather</em>, <em>Apocalypse Now</em>, <em>American Graffiti</em>, etc.  While making the movie <em>Apocalypse Now</em>, he ran into a challenge with highly independent actor, Dennis Hopper (remember <em>Easy Rider</em>?).  The encounter was chronicled in the documentary, <em>Hearts of Darkness</em>.  Dennis was spending too much time in the bar and not enough time exercising the boring but necessary discipline to learn his lines.  “You learn your lines so you can forget them,” coached Coppola.  “I need you to go past your lines and come from who you are, not what you recall.”  Great service comes from going beyond the basics to “come from who you are.”</p>
<p>The Good Samaritan story is well known.  But, a few facts about the story are known largely by students of the bible, not just casual readers.  The main character was a Samaritan and the target of his kindness was a Jew.  Samaritans were hated by Jews and vice versa.  The Samaritan went beyond self-held views of aversion to help his “neighbor”&#8211;the enemy.   When the scripture says, “A Jew went down from Jerusalem to Jericho and fell among thieves” one might think he was going South.  Jericho was actually North of Jerusalem.  But, it was 3500 lower and the route was physically taxing.  Stated differently, the Samaritan had just traveled uphill along a challenging journey to help Jewish man who was starting downhill.  The Samaritan’s compassion was not clouded by his fatigue.  Great service is not borne of duty, responsibility or contract, but delivered from the heart with little regard for gain, advantage or reciprocity.</p>
<p><strong>Step Four:  Fill the Bowl</strong></p>
<p>“Fill the bowl” in the Ramen world means giving customers more than they expect.  I grew in a small South Georgia town.  I made all my spending money mowing yards, especially during the summer—my parents were not fans of the concept of an allowance!  I got a $1.00 for a small yard and $2.00 for a large yard.  My grandmother had a two dollar yard.  One summer we had a major draught.  Yards barely grew at all and I was looking at a bleak year financially.  Toward the end of the summer, my grandmother asked me to mow her yard.  I was thrilled.  After doing a perfect job I met her at her back door to get my two dollars.  She handed me a $5 bill with the most wonderful words a ten-year old could hear:  “Keep the change.”  And, it did change my relationship with my grandmother.  A relationship I kept until she died at age 84.</p>
<p>There is an expression in golf of &#8220;playing over your head.&#8221; It means that a golfer is playing at an unexplained level of excellence in which serendipity and the extraordinary seem the momentary norm.  Customer loyalty soars when customers experience someone “serving over their head.”   Take the governors and conditions off your service and enjoy the difference your efforts can make.  Service that emanates from places in the heart touches the soul of the customer in a fashion they are left enriched as they are served.</p>
<p>(Photo: <a title="flickr wootang01" href="http://www.flickr.com/photos/mckln/" target="_blank">wootang01</a>)</p>
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		<title>Guest Blogger: Avoid the Customer Tug of War</title>
		<link>http://customersrock.net/2009/08/26/guest-blogger-avoid-the-customer-tug-of-war/</link>
		<comments>http://customersrock.net/2009/08/26/guest-blogger-avoid-the-customer-tug-of-war/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 06:06:57 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Guest bloggers]]></category>
		<category><![CDATA[sean mcdonald]]></category>

		<guid isPermaLink="false">http://customersrock.net/?p=1315</guid>
		<description><![CDATA[As you can probably surmise, I have had a very busy summer and haven&#8217;t been able to blog as much as I would like! (Note: You can find me fairly frequently updating on Twitter at twitter.com/bcarroll7). As the summer wraps up, I am scheduling some new posts for you, my loyal readers, which focus on [...]]]></description>
			<content:encoded><![CDATA[<div class="im">
<p><img class="alignleft size-thumbnail wp-image-1321" title="tug-of-war1" src="http://customersrock.net/wp-content/uploads/2009/08/tug-of-war1-150x150.jpg" alt="tug-of-war1" width="150" height="150" />As you can probably surmise, I have had a very busy summer and haven&#8217;t been able to blog as much as I would like! (Note: You can find me fairly frequently updating on Twitter at twitter.com/bcarroll7). As the summer wraps up, I am scheduling some new posts for you, my loyal readers, which focus on customer service, marketing, customer experience, and social media.</p>
<p>Today I have a guest blogger for you. <span class="il"><a title="Sean McDonald on Twitter" href="http://twitter.com/iamseanmcdonald" target="_blank">Sean</a></span><a title="Sean McDonald on Twitter" href="http://twitter.com/iamseanmcdonald" target="_blank"> McDonald</a> was formerly the director of Global Online Activities at Dell and is now a principal at <a title="Ant's Eye View blog" href="http://www.antseyeview.com/blog/" target="_blank">Ant&#8217;s Eye View</a>. I love these guys because they are cut from the same cloth as me with a passion for customers. Enjoy Sean&#8217;s post on who owns the customer.</div>
<div class="im">
<h3>Avoid the Customer Tug of War</h3>
<p><span>It used to be simple, customers were the responsibility of sales and customer service – those were the two primary and necessary customer touch points for a business. It worked well from a business perspective, the customer contacted you to buy something or service the product. Apart from these two instances, no dialogue was available or encouraged between the customer and the company.</span></p>
<p><span>What has changed is customers have a public voice on the web. Customers always had a voice before, it just was not as expansive before introduction of easy and affordable web technologies (blogs, twitter, UGC video sites). Now with all things “social” becoming vogue for companies, a new questions challenges the status quo:“Who owns the customer?” Is it Sales, Marketing, Customer Service, Product Development, PR, Investor Relations, Finance? Answer: is it is everyone’s responsibility to engage with customers. Not every group is an order taker or customer service helpdesk. But customers have questions, ideas that span entire life cycle.</span></p>
<p><span>Avoid the tug of war over who owns the customer. Create (within your company) a customer engagement plan in 3 easy steps:</span></div>
<p><span><span>1.<span>     </span></span></span><span>Listen and determine what is Relevant &#8211; What are the customers discussing today? (packaging, rude retail employees, return policy, friendly environmental practices, etc). Note: Not  all conversations are negative.</span></p>
<p><span><span>2.<span>     </span></span></span><span>Engage &#8211; Pick one topic that is relevant, find that passionate employee that is savvy on the topic and unleash the passionate employee to join and create online conversations. Not sure how to create online conversations, <a title="Blog post on thank-you" href="http://www.antseyeview.com/blog/1575/start-with-a-thank-you/" target="_blank">3 easy ways to get started</a>.</span></p>
<p><span><span>3.<span>     </span></span></span><span>Wash, Rinse, Repeat with steps 1 and 2. You will evaluate success on your first topic. What should be your second topic? (again, listen to determine relevance).</span></p>
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		<title>Expert&#8217;s Corner: Lori Wizdo on Improving Customer Service From the Ground Up</title>
		<link>http://customersrock.net/2009/08/17/experts-corner-lori-wizdo-on-improving-customer-service-from-the-ground-up/</link>
		<comments>http://customersrock.net/2009/08/17/experts-corner-lori-wizdo-on-improving-customer-service-from-the-ground-up/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 19:31:33 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Expert's Corner]]></category>
		<category><![CDATA[Guest bloggers]]></category>
		<category><![CDATA[CRM Blogs]]></category>
		<category><![CDATA[Knoa Software]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://customersrock.net/?p=1303</guid>
		<description><![CDATA[Welcome to another edition of Expert&#8217;s Corner here at Customers Rock! This time our guest blogger has a technology focus. We are happy to have Lori Wizdo, VP Marketing from Knoa Software, as our author today. Lori will share with us ways for organizations to get a handle on a major customer experience roadblock. Enjoy the post, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-1311" title="customer-service" src="http://customersrock.net/wp-content/uploads/2009/08/customer-service-150x150.jpg" alt="customer-service" width="150" height="150" />Welcome to another edition of Expert&#8217;s Corner here at Customers Rock! This time our guest blogger has a technology focus. We are happy to have Lori Wizdo, VP Marketing from <a title="Knoa Software" href="http://www.knoa.com" target="_blank">Knoa Software,</a> as our author today. Lori will share with us ways for organizations to get a handle on a major customer experience roadblock.</p>
<p>Enjoy the post, and let us know what you think!</p>
<h2>Improving Customer Service From the Ground Up</h2>
<p>In need of a new laptop, you spend hours walking around your local Best Buy comparing prices and features of endless devices each claiming to be the thinnest, sharpest and fastest on the market.  You select a winner, bring it home and it immediately begins to malfunction.  Figures.  After a dozen fruitless attempts to unfreeze the screen or retrieve your very important lost document, you finally give in and call the manufacturer&#8217;s support center.  The agent on the end of the line proceeds to put you on hold for 5 minutes, and then connects you to sales rather than support.  The following transfer takes another 5 minutes.  You explain the situation (again) to the appropriate agent, slightly annoyed but overall maintaining your cool.  The agent, furiously typing, apologizes for her system being slow today.  &#8220;I don&#8217;t know why it isn&#8217;t letting me do this today? It let me yesterday&#8230;&#8221; she mutters.  After 30 minutes on the phone, your computer is running smoothly but you hang up frustrated with the service, bitter towards the company, and just plain angry at your new computer. </p>
<h3>Invisible Problem</h3>
<p>I am sure that you have felt this frustration before, if not during support calls, then paying your mobile phone bill, or waiting in a long line at a Macy&#8217;s counter.  Customers are constantly frustrated with the services they receive.  Many businesses don&#8217;t realize however, that a negative customer experience is often a direct result of the sales rep or agent&#8217;s inability to correctly execute customer service technology.  Due to the complexity of systems such as CRM, agents are frequently misusing applications or experiencing system errors which result in slow response times and inaccurate support for the customer.  </p>
<p>If a customer service agent does not make the experience seamless, it causes irritation and possible loss of business.  Despite the recognized importance in delivering an exceptional customer experience in this economy, companies have relatively little insight into how customer service agents are using, or misusing the technology they are given to interact with the customer. Managers have relatively little visibility into agent behavior and performance during each and every customer interaction.  This presents a major business dilemma: how can you fix a problem that you can&#8217;t see?</p>
<h3>Taking a Closer Look</h3>
<p>There is a new breed of optimization technology, Experience and Performance Management (EPM), which is helping to remedy these problems. This set of solutions provides a window into agent interactions with corporate customer service technology.  The software monitors the agent&#8217;s execution of processes and provides comprehensive metrics in two dimensions.  First, EPM monitors the agent experience to highlight problems with the technology itself. Then it analyzes agent behaviors and workflows to pinpoint issues with the agent&#8217;s performance. These metrics are used to identify and eliminate impediments that the technology is presenting to the agent and gives managers insight into problems with agent performance that are impacting customer experience.  With these metrics business managers are able to answer the following questions and create logical, direct solutions:</p>
<ul class="unIndentedList">
<li>         Are the transactions/response times slow?</li>
<li>         Is the agent being presented with incomprehensible system errors?</li>
<li>         Are agents using the correct transactions for the process?</li>
<li>         Are they following the correct processes or creating workarounds? </li>
<li>         Are they using the applications effectively or making errors?</li>
<li>         Are they utilizing all the tools available, such as the knowledge base?  </li>
</ul>
<p>With these issues identified, managers can ensure that an appropriate solution, such as one-on-one training or a technology upgrade, is implemented.</p>
<p>Experience and Performance Management technology fills the need for a comprehensive, systematic approach for measuring agent experience and behavior with customer service technology.  These solutions can help identify the root of application problems, and improve the agent&#8217;s productivity.  Overall, the more efficiently agents are interacting with customer service technology, the better the customer service.  With a positive and productive relationship between the agent and technology, customers can receive fast, accurate service, ensuring long-term customer satisfaction. </p>
<p> </p>
<p><strong>About Lori Wizdo</strong></p>
<p>Lori Wizdo is a software industry veteran who, over the past 25 years, has helped launch several new technologies in emerging markets.  She has held senior positions with global companies such as BMC, Xerox, NCR and Unisys, as well as a number of smaller software innovators.  Lori was an early pioneer, championing the role of the individual in enterprise business applications. That belief inspired the launch of communities of practice and employee networking solutions at Unisys.  In her present role, she continues to evangelize the cause of the end-users as a key stakeholder of enterprise applications.  </p>
<p><strong>About Knoa Software</strong></p>
<p>Knoa Software was recently selected as a <a href="http://www.knoa.com/main/coolvendor_4-28.jsp">Gartner &#8220;Cool Vendor,&#8221;</a> for its capabilities in end-user experience and performance management and was listed as a Leader in the <a href="http://www.knoa.com/main/forrester-wave.jsp">&#8220;Forrester Wave: Passive Agent End-user Experience Monitoring.&#8221;</a></p>
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		<title>Expert&#8217;s Corner: Chip Bell on Service with a Grin</title>
		<link>http://customersrock.net/2009/07/23/experts-corner-chip-bell-on-service-with-a-grin/</link>
		<comments>http://customersrock.net/2009/07/23/experts-corner-chip-bell-on-service-with-a-grin/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 04:23:37 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Expert's Corner]]></category>
		<category><![CDATA[Guest bloggers]]></category>
		<category><![CDATA[Chip Bell]]></category>

		<guid isPermaLink="false">http://customersrock.net/?p=1294</guid>
		<description><![CDATA[I love to bring in outside experts for you to share other perspectives on the Customers Rock! attitude. Today I am pleased to introduce you to Chip Bell. Chip is the founder of The Chip Bell Group and works from the Dallas, Texas area. His consulting practice focuses on helping organizations build a culture that supports [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-1299" title="smiley" src="http://customersrock.net/wp-content/uploads/2009/07/smiley-150x150.jpg" alt="smiley" width="150" height="150" />I love to bring in outside experts for you to share other perspectives on the Customers Rock! attitude. Today I am pleased to introduce you to Chip Bell. Chip is the founder of <a title="The Chip Bell Group" href="http://www.chipbell.com" target="_blank">The Chip Bell Group</a> and works from the Dallas, Texas area. His consulting practice focuses on helping organizations build a culture that supports long-term customer loyalty.</p>
<p>Chip R. Bell is the author, with John R. Patterson, of the newly-released book <em>Take Their Breath Away: How Imaginative Service Creates Devoted Customers</em>. He can be reached through <a href="http://www.taketheirbreathaway.com/">www.taketheirbreathaway.com</a>.</p>
<h2><strong>Service with a Grin by Chip Bell</strong></h2>
<p class="MsoNormal"><span lang="EN"><span lang="EN">We have an economy to which customers are reacting with despair.<span>  </span>What if the features of customer service could follow the same principles that make humor work?<span>  </span></span>Let’s example the construction of these simple jokes:</span></p>
<p class="MsoNormal" style="padding-left: 30px;"><span> </span>From comedian Joe Weinstein:<span>  </span>“My dog is worried about the economy <span> </span>because Alpo is up to 99 cents a can.<span>  </span>That’s about $7.00 in dog <span> </span>money!”</p>
<p class="MsoNormal" style="padding-left: 30px;"><span> </span>From comedian Larry the Cable Guy:<span>  </span>“Light<span> travels faster than sound. <span> </span>That&#8217;s why some people appear bright until you hear them speak.”</span></p>
<p class="MsoNormal"><span>Both comedians create a mental pattern and unexpectedly break that pattern in the last one or two words.<span>  </span>The construction of the humor is simple and easy to get.<span>  </span>Finally, the lines have a “tongue-in-check” levity that is joyful.<span>  </span>What if customer service could be unexpected, simple and joyful?<span>  </span>It could bring comic relief to gloomy customers.</span></p>
<p class="MsoNormal"><strong><span>Create an Unexpected Experience</span></strong></p>
<p class="MsoNormal"><span>Customer service with an unexpected twist can take a customer&#8217;s breath away.<span>  </span>Magic tricks and rainbows have the same effect.<span>  </span>What are ways to take an everyday service pattern and turn it on its ear for the unexpected enjoyment of customers?<span>   </span>What if the forms were in fun colors?<span>  </span>What if the server wore a funny hat?<span>  </span>What if the server had a fun signature greeting?</span></p>
<p class="MsoNormal"><strong><span>Keep it Simple</span></strong></p>
<p class="MsoNormal">It was not the caramelized popcorn that made Cracker Jack a snack food hit for over a hundred years.<span>  </span>It was the practically worthless free prize inside.<span>  </span>You know you have hit a service home-run with customers when you hear them warmly say, “Why didn’t I think of that?” Simplicity trumps complicated.</p>
<p class="MsoNormal"><strong><span>And, Make it Joyful</span></strong></p>
<p><strong><span>Service is joyful </span></strong><span>if it is grin-qualified.<span>  </span>There will always be a few sour pusses that would never reveal their pleasure no matter how lively the deed.<span>  </span>Don’t let these “hearts of darkness” undermine your resolve to make the other 99.9% enjoy a service surprise.<span>  </span>Today’s customers are gloomier than ever.<span>  </span>They deserve your commitment to deliver your creative best.</span></p>
<p><span>(Image credit: <a title="Clivia" href="http://www.stockxpert.com/browse_image/profile/Clivia" target="_blank">Clivia</a>)</span></p>
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		<title>Five in the Morning: Customers Rock! Edition</title>
		<link>http://customersrock.net/2009/02/05/five-in-the-morning-customers-rock-edition/</link>
		<comments>http://customersrock.net/2009/02/05/five-in-the-morning-customers-rock-edition/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 06:49:24 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[Customer experience]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Customer strategy]]></category>
		<category><![CDATA[Guest bloggers]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[call center]]></category>
		<category><![CDATA[GetElastic]]></category>
		<category><![CDATA[Jackie Huba]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[Steve Woodruff]]></category>
		<category><![CDATA[StickyFigure]]></category>
		<category><![CDATA[Tom Vander Well]]></category>
		<category><![CDATA[wom]]></category>

		<guid isPermaLink="false">http://customersrock.net/?p=1117</guid>
		<description><![CDATA[My good friend (and fellow wine enthusiast) Steve Woodruff asked me to join in his community activity &#8220;Five in the Morning&#8221; &#8211; five posts that I find interesting &#8211; so here is my contribution! Grab a cup of coffee and a bagel, find a quiet five minutes, and let&#8217;s dig in! Are Companies Looking for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://customersrock.net/wp-content/uploads/2009/02/breakfast.jpg"><img class="alignleft size-thumbnail wp-image-1126" title="breakfast" src="http://customersrock.net/wp-content/uploads/2009/02/breakfast-150x150.jpg" alt="" width="150" height="150" /></a>My good friend (and fellow wine enthusiast) <a title="Sticky Figure blog" href="http://brandimpact.wordpress.com/" target="_blank">Steve Woodruff</a> asked me to join in his community activity &#8220;Five in the Morning&#8221; &#8211; five posts that I find interesting &#8211; so here is my contribution! Grab a cup of coffee and a bagel, find a quiet five minutes, and let&#8217;s dig in!</p>
<p><strong>Are Companies Looking for Customer Feedback?</strong></p>
<p>One of the first blogs I read after starting my Customers Rock! blog was <a title="Church of the Customer blog" href="http://www.churchofcustomer.com" target="_blank">Church of the Customer</a>. This easy-to-digest post from Jackie Huba shares the results of a <a title="CMO Council survey" href="http://www.cmocouncil.org/news/pr/2009/012609.asp" target="_blank">recent survey by conducted by the CMO Council</a> on <a title="Companies tracking word of mouth" href="http://www.churchofcustomer.com/2009/01/most-companies-are-not-tracking-word-of-mouth.html" target="_blank">whether companies are tracking customer conversations about their brand,</a> along with whether they have employee incentives around customer satisfaction. Interesting that not many are focusing on these areas! Especially in this economy, Customers Rock! companies view customer feedback (including word of mouth) as a critical part of their business and create customer listening post in several venues (including but not limited to social media). What are you doing in regards to listening to your customers?</p>
<p><strong>Kill &#8216;em With Kindness</strong></p>
<p>Tom Vander Well of <a title="Tom Vander Well's blog" href="http://www.qaqna.com" target="_blank">QA QnA</a> writes an inspiring post on <a title="How to Treat Angry Customers" href="http://www.qaqna.com/2009/01/angry-customers-part-4-do-the-opposite.html" target="_blank">how to treat your customers</a>, even if you think they are going to be somewhat nasty to you! It might sound easy, but this type of treatment strategy requires a plan as well as a certain fortitude to carry it out when a call center rep is &#8220;in the thick of it&#8221;. Check out the post for tips on &#8220;staying chill&#8221;.</p>
<p><strong>Handling Negative Reviews</strong></p>
<p>Linda Bustos at <a title="GetElastic blog" href="http://www.getelastic.com" target="_blank">GetElastic</a> has a thought-provoking post on <a title="Handling Negative Reviews" href="http://www.getelastic.com/clearing-the-air-on-product-pitfalls/" target="_blank">how to handle negative reviews</a>. Ignore them? No. Delete them? Definitely not! How about embrace them? Linda highlights one company that has embraced both the positive and the negative; check out her post to see how they do it.</p>
<p><strong>Social Media: Music to my Ears</strong></p>
<p>I met someone new this week (virtually, as many introductions are these days) who works for <a title="Heavybag Media" href="http://www.heavybagmedia.com" target="_blank">Heavybag Media</a>. There was a fascinating post on their blog about the <a title="Social Media in the Musical Instrument Business" href="http://blog.heavybagmedia.com/2009/01/19/an-evaluation-of-web-strategy-in-the-musical-instrument-business/" target="_blank">use of social media and web strategies in the musical instrument business</a>. Contained in the post are lists of who is using what, as well as who is currently best-in-class using these new tools in the industry.</p>
<p><strong>A Little Self-Promotion (sort-of)</strong></p>
<p>As many of you know, I teach a class at University of California San Diego called <a title="UCSD Marketing via New Media" href="http://extension.ucsd.edu/studyarea/index.cfm?vCourse=BUSA-40700" target="_blank">Marketing via New Media</a>. One of my long-time blogging friends, Tim Jackson, was kind enough to come and be a guest speaker. Tim shared about his <a title="MasiGuy blog" href="http://masiguy.blogspot.com" target="_blank">MasiGuy blog</a> and how it has really helped re-invigorate the brand. His stories were riveting, and the students really enjoyed his talk. Here is the post where <a title="Tim Jackson guest speaker" href="http://masiguy.blogspot.com/2009/01/what-i-did-tonight.html" target="_blank">Tim shares his experience talking to my class</a>, along with some photos, so if you ever wanted to see what my class looks like, here it is! Thanks again, Tim, for sharing your knowledge and passion about Masi Bikes. You rock!</p>
<p>Liked Five in the Morning? Get more where this came from at <a title="Sticky Figure blog" href="http://brandimpact.wordpress.com/" target="_blank">Steve Woodruff&#8217;s Sticky Figure blog</a>, <a title="Sticky Figure blog feed" href="http://feeds.feedburner.com/Stickyfigure" target="_blank">subscribe to Steve&#8217;s blog</a>, or follow him on <a title="Steve Woodruff on Twitter" href="http://twitter.com/swoodruff" target="_blank">Twitter</a>. Like Customers Rock!? <a title="Becky on Twitter" href="http://twitter.com/bcarroll7" target="_blank">Follow me on Twitter</a> or <a title="Customers Rock! feed" href="http://feeds.feedburner.com/CustomersRock" target="_blank">subscribe to this blog</a>.</p>
<p>(Photo credit: <a title="bberry" href="http://www.stockxpert.com/browse_image/profile/bberry" target="_blank">bberry</a>)</p>
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		<title>Thank You! Celebrating my blog&#8217;s 2 year anniversary</title>
		<link>http://customersrock.net/2008/12/07/thank-you-celebrating-my-blogs-2-year-anniversary/</link>
		<comments>http://customersrock.net/2008/12/07/thank-you-celebrating-my-blogs-2-year-anniversary/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 22:20:15 +0000</pubDate>
		<dc:creator>Becky Carroll</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Customer loyalty]]></category>
		<category><![CDATA[Customers Rock!]]></category>
		<category><![CDATA[Guest bloggers]]></category>
		<category><![CDATA[blog anniversary]]></category>
		<category><![CDATA[commenters]]></category>

		<guid isPermaLink="false">http://customersrock.net/?p=1045</guid>
		<description><![CDATA[In the spirit of Customers Rock!, I want to take a moment and say THANK YOU to all of you who have contributed in some way over the past 2 years. I am very excited to be celebrating this milestone with all of you!  This past year has been an exciting one for me and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://customersrock.net/wp-content/uploads/2008/12/thank-you-rocks.jpg"><img class="alignleft size-thumbnail wp-image-1054" title="thank-you-rocks" src="http://customersrock.net/wp-content/uploads/2008/12/thank-you-rocks-150x150.jpg" alt="" width="150" height="150" /></a>In the spirit of Customers Rock!, I want to take a moment and say THANK YOU to all of you who have contributed in some way over the past 2 years. I am very excited to be celebrating this milestone with all of you!  This past year has been an exciting one for me and for the blog.  Let&#8217;s take a quick look at what has been going on before we start the party!</p>
<p><strong>Customers Rock! Blog Year in Review</strong></p>
<p>- To date, I have written 270 blog posts (including this one) with 1565 comments &#8211; woo hoo!</p>
<p>- I moved my blog to my own domain, CustomersRock.net (with the help of <a title="Blog Tech Guy" href="http://www.blogtechguy.com" target="_blank">Joel</a> &#8211; thanks!)</p>
<p>- I did quite a bit of speaking, both locally as well as at great events such at <a title="BlogWorld 2008" href="http://www.blogworldexpo.com/" target="_blank">BlogWorld</a> and <a title="Marketing Profs Digital Mixer 2008" href="http://www.marketingprofs.com/events/5/conference" target="_blank">Marketing Profs Digital Mixer</a>. I got a chance to meet (and video) quite a few wonderful bloggers as well, so thank you to all!</p>
<p>- <a title="Jay Ehret's blog" href="http://themarketingspot.blogspot.com" target="_blank">Jay Ehret</a> and I started the <a title="Re-Experiencing Starbucks blog" href="http://www.reexperiencestarbucks.com/" target="_blank">Re-Experiencing Starbucks project</a> to <a title="Re-Experiencing Starbucks archive" href="http://themarketingspot.blogspot.com/2008/02/reexperience-starbucks-project-archive.html" target="_blank">chronicle the change agenda</a> from Howard Schultz to see how it impacted the customer experience. (Note &#8211; while those postings have slowed down, at least on my end, expect to see a nice year-end wrap on this soon.)</p>
<p>- I once again participated in the infamous<a title="Bathroom Blogfest" href="http://bathroomblogfest.blogspot.com/" target="_blank"> Bathroom Blogfest</a> to discuss how the customer experience extends even into forgotten places!</p>
<p>- I had four marvelous guest bloggers this year: <a title="Brian Solis" href="http://www.briansolis.com/" target="_blank">Brian Solis</a>, <a title="Esteban Kolsky and eVergeance" href="http://evergance.wordpress.com/author/ekolsky/" target="_blank">Esteban Kolsky</a>, <a title="Experience Clinic" href="http://www.experienceclinic.com/" target="_blank">Colin Shaw</a>, and <a title="Eric Brown" href="http://www.apartmentveteran.com/" target="_blank">Eric Brown</a>. Thank you all for the time you gave my readers.</p>
<p>- I started teaching the UC San Diego class <a title="Marketing via New Media course at UCSD" href="http://extension.ucsd.edu/studyarea/index.cfm?vCourse=BUSA-40700" target="_blank">Marketing via New Media</a>; this has been really fun! I also started a blog to chronicle my journey there <a title="Teaching Social Media blog" href="http://teachingsocialmedia.blogspot.com" target="_blank">Teaching Social Media</a>. The blogs of the students are there, too. <img src='http://customersrock.net/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>- I joined <a title="Brickfish" href="http://www.brickfish.com" target="_blank">Brickfish</a> as their Director of Social Media. Brickfish helps major brands connect with their customers via the social web and turbo-charges word of mouth from brand evangelists. Plus, you can watch it all live on their <a title="Microsoft I'm a PC viral map" href="http://www.brickfish.com/Lifestyles/Microsoft?tab=viralmap" target="_blank">Viral Map</a> (this is an example from a current campaign with Microsoft &#8220;I&#8217;m a PC&#8221;). Very cool!</p>
<p><strong>The Biggest News</strong></p>
<p>The biggest news of all is YOU, my Customers Rock! readers.  I have enjoyed talking with you over the past two years, and I am looking forward to many more conversations in the years to come!  I really want to thank each and every one of you, but I only really know who you are when you leave me a comment.</p>
<p>So &#8211; I created a list of my commenters, in chronological order, from the first day of my blog up until now. I have linked to your blog/website if you left me one. It was great fun to look back at all of those who have turned Customers Rock! into a two-way conversation and to see how many I am still active with two years later!</p>
<p>This list of commenters also makes for a great read for the upcoming holidays of some very worthy blogs (those in my feed reader are marked with an asterisk *)!  This is my gift to all of you this year.</p>
<p>Thank you again for your continued support. You all rock!</p>
<p>(Photo credit: <a title="antony84" href="http://www.stockxpert.com/browse_image/profile/antony84" target="_blank"><span style="color: #888888;">antony84</span></a>)</p>
<p><strong>Commenters on Customers Rock! (and also a great blog reading list!!)</strong></p>
<p>* <a href="http://moblogsmoproblems.blogspot.com/">Mack Collier</a> (Thank you for being my first commenter, Mack!)</p>
<p>* <a href="http://www.servantofchaos.com/">Gavin Heaton</a> (Thank you for being my first international commenter, Gavin!)</p>
<p>* <a href="http://minethatdata.blogspot.com/">Kevin Hillstrom</a></p>
<p>* <a href="http://flooringtheconsumer.blogspot.com/">C.B. Whittemore</a></p>
<p><a href="http://minethatdata.blogspot.com/">Anne Simons</a></p>
<p><a href="http://www.uniqueepitome.blogspot.com/">Marc Rapp</a></p>
<p>* <a href="http://www.douglaskarr.com/">Doug Karr</a></p>
<p>* <a href="http://www.copywritingmaven.com/">Roberta Rosenberg</a></p>
<p><a href="http://shecodes.wordpress.com/">Sue Crocker</a></p>
<p>* <a href="http://www.customersarealways.com/">Maria Palma</a></p>
<p><a href="http://www.tammyvitale.com/">Tammy Vitale</a></p>
<p>* <a href="http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/">Lewis Green</a></p>
<p>* <a href="http://custserv.gbwatch.com/">Meikah Delid</a></p>
<p><a href="http://twohatmarketing.com/">Steve Miller</a></p>
<p><a href="http://www.managerthoughts.com/">Luis de Paiva</a></p>
<p>Rich G.</p>
<p>* <a href="http://writenowisgood.typepad.com/write_now_is_good/">KG</a></p>
<p>* <a href="http://masiguy.blogspot.com/">Tim Jackson</a></p>
<p><a href="http://transcultural.wordpress.com/">KSAdams</a></p>
<p>* <a href="http://telltenfriends.com/blog">Jordan Behan</a></p>
<p>* <a href="http://blogtillyoudrop.wordpress.com/">Laurence-Helene</a></p>
<p><a href="http://onereaderatatime.blogspot.com/">Bob Glaza</a></p>
<p>* <a href="http://www.qaqna.com/">Tom Vander Well</a></p>
<p>* <a href="http://www.allbusiness.com/sales/customer-service/10783-1.html">Glenn Ross</a></p>
<p>* <a href="http://marketingroi.wordpress.com/">Ron Shevlin</a></p>
<p>* <a href="http://www.serviceuntitled.com/">Douglas Hanna</a></p>
<p>* <a href="http://www.doshdosh.com/">Maki</a></p>
<p>* <a href="http://www.perfectcem.com/">Dale Wolf</a></p>
<p>* <a href="http://www.ownyourbrand.com/">Mike Wagner</a></p>
<p>* <a href="http://makeitgreat.typepad.com/">Phil Gerbyshak</a></p>
<p>* <a href="http://brandandmarket.blogspot.com/">Chris Brown</a></p>
<p><a href="http://brainbasedbiz.blogspot.com/">Robyn McMaster</a></p>
<p>* <a href="http://www.drewsmarketingminute.com/">Drew McLellan</a></p>
<p>Troy Worman</p>
<p>Ugyen</p>
<p><a href="http://bloggingsecret.blogspot.com/">Louiss Lim</a></p>
<p><a href="http://moroccanmaryam.typepad.com/my_marrakesh/">Maryam in Marrakesh</a></p>
<p><a href="http://www.blogtrepreneur.com/">Adnan</a></p>
<p><a href="http://successcreeations.com/blog/">Chris Cree</a></p>
<p><a href="http://kermitfan.blogspot.com/">Kermitfan</a></p>
<p><a href="http://thecustomersshoes.blogspot.com/">Marc Gregory</a></p>
<p>* <a href="http://www.conversationagent.com/">Valeria Maltoni</a></p>
<p>* <a href="http://brandimpact.wordpress.com/">Steve Woodruff</a></p>
<p>* <a href="http://www.purplewren.com/">Sandy Renshaw</a></p>
<p><a href="http://www.donorpowerblog.com/">Jeff Brooks</a></p>
<p>* <a href="http://blogtillyoudrop.wordpress.com/">Lolly</a></p>
<p>* <a href="http://blog.creativethink.com/">Roger von Oech</a></p>
<p><a href="http://heehawmarketing.typepad.com/">Paul McEnany</a></p>
<p>* <a href="http://www.shapingyouth.org/blog/index.php">Amy Jussel</a></p>
<p><a href="http://blog.cuemployee.com/">Robbie Wright</a></p>
<p><a href="http://ryankarpeles.blogspot.com/">Ryan Karpeles</a></p>
<p>* <a href="http://nextup.wordpress.com/">Doug Meacham</a></p>
<p><a href="http://www.brandcurve.com/">Ron E</a></p>
<p>* <a href="http://middlezonemusings.com/">Robert Hruzek</a></p>
<p>* <a href="http://www.returncustomer.com/">Joe Rawlinson</a></p>
<p>Threethan</p>
<p>* <a href="http://www.jimkukral.com/">Jim Kukral</a></p>
<p>* <a href="http://www.divamarketingblog.com/">Toby Bloomberg</a></p>
<p><a href="http://stacyssnacks.com/">Stacy Madison</a></p>
<p>* <a href="http://www.ck-blog.com/">CK</a></p>
<p>Janet Green</p>
<p><a href="http://www.attackmarketing.net/blog.php">Andrew</a></p>
<p><a href="http://bobmeetsworld.com/">Bob</a></p>
<p><a href="http://www.simpleandloveable.com/">Natalie Ferguson</a></p>
<p>* <a href="http://www.livingstonbuzz.com/blog">Geoff Livingston</a></p>
<p>* <a href="http://www.modernmagellans.com/">Roger Anderson</a></p>
<p><a href="http://www.vacantready.com/">Chris Clarke</a></p>
<p>* <a href="http://www.whatsthediff.com/">Christy Brewer</a></p>
<p><a href="http://www.delaneykirk.com/">Delaney Kirk</a></p>
<p><a href="http://www.edmblog.com/">James Taylor</a></p>
<p><a href="http://monkatwork.com/blog/">Adam Kayce</a></p>
<p><a href="http://www.mokummarketing.com/blog/">David Koopmans</a></p>
<p><a href="http://blog.dtelepathy.com/">Laura</a></p>
<p>* <a href="http://www.mpdailyfix.com/">Ann Handley</a></p>
<p><a href="http://www.communityguy.com/">Jake McKee</a></p>
<p><a href="http://www.fleishman.com/client-solutions/Digital.html">Rachelle Lacroix</a></p>
<p>* <a href="http://www.lonelymarketer.com/">Patrick Schaber</a></p>
<p>* <a href="http://prblog.typepad.com/">Kevin Dugan</a></p>
<p><a href="http://www.signaturestrategies.com/">Martin Jelsema</a></p>
<p>* <a href="http://customeru.wordpress.com/">Paul Schwartz</a></p>
<p><a href="http://thecustomerinstitute.blogspot.com/">Bill Bluel</a></p>
<p><a href="http://blog.genyes.com/">Sylvia Martinez</a></p>
<p><a href="http://www.speaklight.com/">Chad</a></p>
<p>* <a href="http://www.getfreshminds.com/">Katie Konrath</a></p>
<p><a href="http://www.phelongroup.com/blog/">Nancy Heifferon</a></p>
<p>* <a href="http://experienceology.blogspot.com/">Stephanie Weaver</a></p>
<p><a href="http://www.enriqueburgos.com/">Enrique Burgos</a></p>
<p>* <a href="http://darmano.typepad.com/">David Armano</a></p>
<p>* <a href="http://themarketingblog.wordpress.com/">Daksh</a></p>
<p><a href="http://www.rsktech.com/rsktech_home.aspx">Anders Rask</a></p>
<p><a href="http://www.stlouiscomputronics.com/">Jeffrey Jackson</a></p>
<p><a href="http://uwehook.blogspot.com/">Uwe Hook</a></p>
<p><a href="http://www.sellingtobigcompanies.blogs.com/">Jill Konrath</a></p>
<p><a href="http://ideaseller.typepad.com/">Daniel Sitter</a></p>
<p><a href="http://www.marketinghipster.com/">Cord Silverstein</a></p>
<p>* <a href="http://www.rrwdatabasemarketing.blogspot.com/">Suzanne Obermire</a></p>
<p><a href="http://www.productivitygoal.com/">Carolyn Manning</a></p>
<p>* <a href="http://www.themarketingspot.blogspot.com/">Jay Ehret</a></p>
<p>* <a href="http://goodexperience.com/">Mark Hurst</a></p>
<p><a href="http://herd.typepad.com/">Mark E</a></p>
<p>* <a href="http://www.terrystarbucker.com/">Terry Starbucker</a></p>
<p>* <a href="http://www.managingwithaloha.com/">Rosa Say</a></p>
<p><a href="http://www.styleaholics.com/">NAJ</a></p>
<p><a href="http://craftybernie.blogspot.com/">Crafty Bernie</a></p>
<p><a href="http://www.thedigitalperm.com/">Matt Havercamp</a></p>
<p><a href="http://www.socialsights.com/">Dan Neely</a></p>
<p><a href="http://www.orlandoavenue.com/">Teri Isner</a></p>
<p>Ben Thompson</p>
<p>Jack Jia</p>
<p>* <a href="http://www.45things.com/blog.php">Anita Bruzzese</a></p>
<p>Maureen Valdes Marsh</p>
<p><a href="http://www.urbanespaces.com/">Hajar</a></p>
<p><a href="http://www.consciousbusiness.blogspot.com/">Anne Libby</a></p>
<p>* <a href="http://everydotconnects.com/">Connie Reece</a></p>
<p><a href="http://kneedlehappy.blogspot.com/">The Knitting Bee</a></p>
<p>* <a href="http://www.beingpeterkim.com/">Peter Kim</a></p>
<p><a href="http://justanothercustomer.com/">Andrew</a></p>
<p><a href="http://www.jonathantreiber.com/">Jonathan Treiber</a></p>
<p><a href="http://www.touchpointguru.com/">Hank Brigman</a></p>
<p><a href="http://drinternet.biz/">Pat Fisher</a></p>
<p><a href="http://www.creatingcontent.blogspot.com/">Scott</a></p>
<p>* <a href="http://feeds.feedburner.com/personalbrandingblog">Dan Schwabel</a></p>
<p><a href="http://www.thekissbusiness.co.uk/">Karin H.</a></p>
<p>Frank Phelan</p>
<p>* <a href="http://www.retailcontrarian.com/">Doug Fleener</a></p>
<p><a href="http://www.dcadshop.com/">Darcy Moen</a></p>
<p>Brent Applegate</p>
<p><a href="http://www.coloradohighlandsgroup.com/">Sabine</a></p>
<p><a href="http://marketingwithhari.blogspot.com/">Hari Vasilev</a></p>
<p>L.P.</p>
<p><a href="http://www.metafacts.com/">Dan Ness</a><a href="http://www.timinganddelivery.com/">Darren Patrick</a></p>
<p><a href="http://canihavethatwith.blogspot.com/">Joe Provenzano</a></p>
<p>German Parra</p>
<p><a href="http://jburg.typepad.com/future/">Jon Burg</a></p>
<p>* <a href="http://www.customerops.com/">David Morse</a></p>
<p><a href="http://www.unitedlinen.com/">Scott</a></p>
<p>* <a href="http://customerservicevoodoo.wordpress.com/">Bradon Caudle</a></p>
<p><a href="http://ubereye.wordpress.com/">Bill Gammell</a></p>
<p><a href="http://jvincent.wordpress.com/">Jeff Vincent</a></p>
<p><a href="http://richardatdell.blogspot.com/">Richard Binhammer</a></p>
<p><a href="http://www.soggycheerios.com/">Amber</a></p>
<p><a href="http://www.soulfullfilled.com/">Lissa Bergen-Boles</a></p>
<p><a href="http://yourhost.com/">Brandon M</a></p>
<p>Wes</p>
<p><a href="http://www.foreigntradeexchange.com/">Mark</a></p>
<p><a href="http://typestries.com/">typestries</a></p>
<p><a href="http://graphics-illustrations.blogspot.com/">bsilvia</a></p>
<p><a href="http://www.jeronimov.com.ar/">Jeronimo</a></p>
<p><a href="http://www.jeffreylongcopywriting.com/">Jeffrey Long</a></p>
<p>* <a href="http://www.powrightbetweentheeyes.com/">Andy Nulman</a></p>
<p>* <a href="http://overtonecomm.blogspot.com/">Kami Huyse</a></p>
<p><a href="http://hueconsulting.blogspot.com/">Rachel</a></p>
<p><a href="http://reichcomm.typepad.com/">David Reich</a></p>
<p>* <a href="http://www.theengagingbrand.com/">Anna Farmery</a></p>
<p><a href="http://www.writersnotes.net/">Jeanne Dininni</a></p>
<p><a href="http://www.ebookgalaxy.biz/">Albert F A Matthews</a></p>
<p><a href="http://www.measuredup.com/">Marc Karasu</a></p>
<p>Brit</p>
<p>* <a href="http://thebrandbuilder.wordpress.com/">Olivier Blanchard</a></p>
<p>* <a href="http://evergance.wordpress.com/author/ekolsky/">Esteban Kolsky</a></p>
<p><a href="http://www.membershipmillionaire.com/blog/">Jen</a></p>
<p>* <a href="http://blog.bplans.com/">Chelle Parmele</a></p>
<p><a href="http://creativeagencysecrets.com/">Rebecca Caroe</a></p>
<p><a href="http://www.freshpeel.com/">Chris Wilson</a></p>
<p><a href="http://neovox.advancedmagic.com/">Peter Fankhaenel</a></p>
<p>* <a href="http://technomarketer.typepad.com/">Matt Dickman</a></p>
<p>* <a href="http://www.journamarketing.com/">David Brazeal</a></p>
<p><a href="http://essential-marketing-research.eexweb.com/">Ahndunk</a></p>
<p><a href="http://boringmarket.com/">Boring Market</a></p>
<p>Justin</p>
<p><a href="http://www.saaspoint.com/">Marc</a></p>
<p><a href="http://themarketer.typepad.com/">Gordon Whitehead</a></p>
<p><a href="http://www.surefirewealth.com/">Julie</a></p>
<p><a href="http://www.xdi.com/">Erin Cavallo</a></p>
<p><a href="http://www.onlinemarketingsummit.com/">Aaron Kahlow</a></p>
<p><a href="http://www.solutionsmc.net/">Elaine Fogel</a></p>
<p><a href="http://www.superwarehouse.com/">Dawn Hobbs</a></p>
<p><a href="http://www.eboostconsulting.com/">Micha</a></p>
<p>* <a href="http://freshbooks.com/blog/">Mike McDerment</a></p>
<p>* <a href="http://www.tsufitblog.com/">Tsufit</a></p>
<p><a href="http://blog.lkcphotography.com/">Kelvin Leung</a></p>
<p>* <a href="http://www.toddand.com/">Todd Andrlik</a></p>
<p><a href="http://www.jdshipley.com/">Jack Shipley</a></p>
<p><a href="http://www.scloho.net/">Scott Howard</a></p>
<p>* <a href="http://www.rrwdatabasemarketing.blogspot.com/">Nancy Arter</a></p>
<p><a href="http://www.fontellaarabella.com/">Campbell Moore</a></p>
<p><a href="http://agilecat.blogspot.com/">Bhuwan</a></p>
<p><a href="http://www.consciouscup.com/">Jack</a></p>
<p>* <a href="http://blog.altimetergroup.com/">Charlene Li</a></p>
<p><a href="http://www.sdinteractive.com/">Ron Weber</a></p>
<p>* <a href="http://bernoff.com/">Josh Bernoff</a></p>
<p><a href="http://www.apartmentveteran.com/">Eric Brown</a><a href="http://www.mclellancreative.com/">John Gillett</a></p>
<p><a href="http://www.smartwomanguides.com/">Vicki Flaugher</a></p>
<p><a href="http://www.customerthink.com/user/graham_hill">Graham Hill</a></p>
<p>* <a href="http://www.digitaloperative.com/blog/">BJ Cook</a></p>
<p><a href="http://www.p2w2.com/blog">Ravi Kiran</a></p>
<p><a href="http://www.lifeonavenuez.com/">Beth</a></p>
<p><a href="http://bloggerbeefedup.blogspot.com/">Lee Jordan</a></p>
<p>* <a href="http://www.qualityservicemarketing.blogs.com/">Sybil Stershic</a></p>
<p><a href="http://www.barbermartin.com/">Bonnie Larner</a></p>
<p><a href="http://clientserviceinsights.blogspot.com/">Leo Bottary</a></p>
<p><a href="http://www.pennyjobs.com/">Curt</a></p>
<p>* <a href="http://heystephanie.com/">Stephanie Gulley</a></p>
<p><a href="http://coolmarketingstuff.com/">Chuck</a></p>
<p><a href="http://www.mytacloban.com/">James Shields</a></p>
<p>Alison Terrell</p>
<p><a href="http://blogs.jobdig.com/wwds">GL Hoffman</a></p>
<p><a href="http://rady.ucsd.edu/">Joseph Young</a></p>
<p><a href="http://www.anti-marketer.com/">Paul</a></p>
<p><a href="http://www.callcentersindia.com/">Kamal Kumar</a></p>
<p><a href="http://thetransfer.wordpress.com/">Chris</a></p>
<p><a href="http://www.collarfree.com/">Jimmy Hendricks</a></p>
<p><a href="http://www.mavermanagement.com/">John Maver</a></p>
<p>* <a href="http://www.dezinegirlcreative.com/blog/">Pam Brown</a></p>
<p><a href="http://www.mcguirewilliams.com/">Kathleen</a></p>
<p><a href="http://www.searchtempo.com/">John</a></p>
<p><a href="http://www.turbotax.com/">Christine Morrison</a></p>
<p><a href="http://www.mahindrauniverse.com/">Priyanka</a></p>
<p><a href="http://customersatisfaction.typepad.com/">Stephen Hampshire</a></p>
<p><a href="http://www.customer-experience-labs.com/">Bernhard</a></p>
<p><a href="http://salesbenchmarkindex.com/">Nathan Poling</a></p>
<p><a href="http://www.ascanlar.com/">ascanlar</a></p>
<p><a href="http://www.kickstartscorecard.com/">Liz Walker</a></p>
<p><a href="http://www.gpj.com/">Kenny Lauer</a></p>
<p><a href="http://www.centricstrategies.com/">Kristina Evey</a></p>
<p><a href="http://www.zwaggle.com/">Jody Reale</a></p>
<p><a href="http://www.foviance.com/">Paul Blunden</a></p>
<p><a href="http://www.elizabethaoun.com/">Elizabeth</a></p>
<p>* <a href="http://www.experienceclinic.com/">Colin Shaw</a></p>
<p><a href="http://www.fuzeds.com/">Chuck Van Court</a></p>
<p>Jeff Whitton</p>
<p><a href="http://www.zaggededge.com/">Matt Wilson</a></p>
<p><a href="http://doterati.com/">Mark Krupinski</a></p>
<p><a href="http://www.davidtinney.com/book.html">David Tinney</a></p>
<p><a href="http://www.granitegateseniorliving.com/">naranjadude</a></p>
<p><a href="http://www.coordinateyourmarketing.com/">Mark David</a></p>
<p>* <a href="http://bloggingaroundtheworld.wordpress.com/">Nicoletta Staccioli</a> (one of my students!)</p>
<p>* <a href="http://www.1to1media.com/">Marji Chimes</a></p>
<p><a href="http://ryanagraves.com/">Ryan Graves</a></p>
<p><a href="http://urbanbotanic.com/">Sarah Hughes</a></p>
<p>* <a href="http://www.customercrossroads.com/">Susan Abbott</a></p>
<p><a href="http://www.farisyakob.com/">Faris</a></p>
<p><a href="http://www.mobileyouth.org/">Graham Brown</a></p>
<p><a href="http://www.vizedu.com/">Sandeep Arora</a></p>
<p>Chad Horenfeldt</p>
<p><a href="http://www.whopopsyourpopcorn.com/">Shahar Boyayan</a></p>
<p><a href="http://www.buzz2bucks.com/">Maria Elena Duron</a></p>
<p><a href="http://allantyoung.com/">Allan Young</a></p>
<p><a href="http://www.golfslicenhooknomore.com/">Robert</a></p>
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