Customer Service Conference in San Francisco, February 4
In just two weeks, I am hosting a lunch workshop at the Customer Service is the New Marketing event in San Francisco, CA on Monday, February 4. I am honored to be on a program also featuring speakers from Zappos, Virgin America, Flickr, Google, and Geek Squad (to name a few). My blogging friend Doug Hanna from Service Untitled will also be hosting a lunch workshop, along with some other smart folks.
There has been some debate as to whether customer service is the new marketing. I would say that everyone who is in customer service is also doing marketing, as every touch to the customer counts. Often, it is these customer touches that make the most impact, as the customer spends more time using a product or service than purchasing it (one hopes!). Customer service is the face of the company, and organizations that see it as only a cost are missing a trick.
There is still time to register for the conference. The price is $495 for this fabulous one-day event being held at the gorgeous Presidio in San Francisco. Customers Rock! readers can get a 15% discount if you use the code CRNT when registering; here is the link.
Come to the event, and make sure to say HI to me and tell me you are reading Customers Rock! I’ll even buy you a drink at the after-event bash.
Call for Authors for Round Two of Age of Conversation
Drew McLellan and Gavin Heaton are at it again. They are spearheading the effort to create the 2008 edition of the Age of Conversation book. Over 100 authors from around the world came together to write short essays and raise money for Variety Children’s Charity; not one penny went to any of us. The book focused on this conversation age and what it means to marketers and businesses.
Some of you expressed disappointment that you missed out on the last book. Here is your chance! Just email Drew and let him know you want to participate. See his post (linked to his name above) to find out the rules. You can even vote on the topic (on Drew’s blog).
I am going to be in again; come join me!
Update: Here is a list so far of those planning to contribute this year:
Drew McLellan, Luc Debaiseieux, Ryan Karpeles, Greg Verdino, Lori Magno, Gavin Heaton, Connie Reece, The Kaiser, Katie Chatfield, Tim Jackson, Doug Meacham, C.B. Whittemore, Becky Carroll, Gordon Whitehead, Daniel B. Honigman, Daria Rasmussen, Jay Ehret, Jasmin Tragas, Jamey Shiels, Organic Frog, Bill Gammell, Nathan Snell, Stephen Landau, Stephen Collins, Stephen Smith, Mark Earls, Steven Verbruggen, Neil Perkin, Brett Macfarlane, Dino Demopoulos, Chris Wilson, Asi Sharabi, Mike Sansone, Angela Maiers, Sandy Renshaw.
Here is the list of contributors from last year, and many of these are now friends as well.