Petra Consulting Group/Customers Rock! is headed up by Becky Carroll, long-time customer advocate and someone who is passionate about social media, marketing, and the customer experience. In 2005, Becky founded Petra Consulting Group, a strategic consultancy helping companies grow through customer conversation leading to stronger customer relationships. Through our work with companies such as HP, Electronic Arts, and Ford, we have spent a lot of time improving customer experiences, driving increases in marketing results, and helping companies re-think their customer service and support.

Currently, Becky is the Community Manager at Verizon, working with their online forums, blogs, and idea exchange. She is responsible for the strategy around Verizon’s community and how it interacts with the rest of Verizon’s social media properties.

Previously, Becky was the Director of Social Media for Brickfish, a social media advertising platform.  Brickfish helps create branded User Generated Content for some of the world’s largest brands such as Microsoft, Nike, Estee Lauder, and Intuit.

Becky is also an accomplished international speaker and a frequent contributor to industry conversations. She is a regular personality on the nationally-syndicated radio program The Big Biz Show, a contributing author on the business book Age of Conversation, and also teaches social media at UC San Diego. Prior to founding Petra Consulting Group, she was a senior consultant with industry-leading Peppers and Rogers Group. Becky is a member of PRG’s 1to1 Faculty and does speaking and consulting on their behalf. Previously, Becky worked at Hewlett Packard, both in the UK and in the US, in the areas of customer loyalty, customer service, and marketing.

A Note from Becky: Why Customers Rock!?

There are undercurrents of a fundamental attitude change in some companies.  Customers are being seen as valuable company assets, not as resource drains.  This is an attitude I call “customers rock!”.  Everyday, both as a businesswoman and as a consumer, I have thoughts and ideas as I walk through the customer experiences of services and products.  I want to share those thoughts and ideas so more companies can learn how to take on this “customers rock!” attitude for themselves.

You can contact me at becky at petraconsultinggroup dot com if you would like to talk to me about social media, how to have your organization become a Customers Rock! company, hire me for speaking, or if you just want to say hello!

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